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Women. Ubisoft says 80% of sales were to women between age 12 and 19. That market is highly underserved on Wii. You have to remember, the Wii base is 50% female - there is no good reason for publishers not to target the 40m women who own a Wii, but they don't seem to know what women want.



People are difficult to govern because they have too much knowledge.

When there are more laws, there are more criminals.

- Lao Tzu