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Seece said:

Well, true enough I didn't see it doing above 5 mill either, hindsight is a wonderful thing I guess! Still thought I maintain they should know what they're doing, they have a better clue at what it's going to sell than you and I, with all their "market research"

Even with Market Research, you can't get a perfect idea of what real effects of marketing efforts can do - (you can only estimate the demand) - until they actually start launching.