Acevil on 07 January 2011
I would also add that sony has horrible grasp of brand perception perceived by the consumer among other things. I think Sony this year (not last year), has done a horrible effort in convincing people that PlayStation move is the motion controller that individuals should consider buying.
Personally I would love to see sony's marketing strategy to see if they have a segments, targets, and positioning strategies clearly outlined.
Even with that said, like the original post stated the main problem is that they have a broad grasp of the target market.
