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While I did stop reading after a certain point (sorry but my attention span in the morning is horrible), I would say sony's problem is also attributed to poor advertisement decisions as well, which lowered brand value. Remember those horrible PS3 ads, when the product launched, or the fact that they tried to bash kinect in advertisement, instead of truly highlighting their product main points.

I do however agree with your general statement that sony target demographic is too broad.

Also excuse my grammar, and spelling errors, too early....to edit anything.