I already left a comment about the 60% already own a Wii part in this thread - http://gamrconnect.vgchartz.com/thread.php?id=119239
I like how they really focus on the word "intend" as if they need to hide what an epic failure the product is. It almost seems like it is performing way under par if I just read this advertisement as a cynic. Although the reality is probably that it is doing fine but the target market they were hoping to buy the product isn't making the purchases. Why say that those who intend to buy the system are female when you can say those that have bought the system are female? Only if you aren't reaching your target market.








