Pfft, we all know the real sales of Move will only be on PS3Chartz, not VGChartz, and will almost certainly be over 9,000,000.
I do agree that the primary target of all promotion relating to PS Move should be the core gamers, which is to say those PS3 owners who would classify themselves as "Sony fans", rather than simply "PS3 owners". The people who B_3_L_I_E_V_E that PlayStation (R) 3 is the future (nobody has that in their sig any more 
).
I'm pretty sure Sony has learnt its lesson regarding profitability, and won't be loss leading (or loss trailing, whichever may be the case) with PS Move. It doesn't seem like overly expensive technology, and at the price at which they are selling it, it should be nicely profitable from day one. I think they have to really market this thing before Kinect comes out, to show the unconverted that Kinect isn't this year's only new motion control device. Ideally, they'll want to go below the belt, and point out all the things that Kinect is unable to do, while Move can (chief amongst them being buttons).
From the time Kinect launches, marketing should be toned down a little. Initial reception of Kinect, from what we've seen and heard, won't be fantastic. Indeed, somebody I was talking to today insisted that Kinect fully supported four players simultaneously playing. With that done, Move should be marketed as the definitive motion control device for the holiday season.
From there on, with luck, "Move" will be a household word, as such, so in 2011 and beyond, a simple "Supports/Features/Requires PlayStation Move" during game adverts should be sufficient to create interest in the higher-quality Move games, and to sustain interest in Move.
Move's daddy EyeToy will be so proud. Of course, he's only Move's adopted father. EyeToy always liked his illegitimate son Natal more, but now he's having trouble kinecting with him.
(Former) Lead Moderator and (Eternal) VGC Detective 
