Surprising Nintendo Channel data (UK)

[nordlead]

Also remember that the "core" gamers who are more likely to go online are also the people who are more likely to buy a Wii + another game and never put Wii Sports into their system. This also skews the numbers as you are assuming that 100% of the people who submit data have played Wii Sports. If you look below (from Nintendo's Investor Relations meeting) you'll see that Wii Sports isn't the only driving factor in software, and in fact MKWii, Wii Fit (and Plus), WSR, and New Super Mario Bros Wii are commonly bought with a Wii and could easily prevent Wii Sports from being put in the system.

This is the chart I showed during the Corporate Management Policy Briefing last October. When a purchase of a software is registered with Club Nintendo with the registration of Wii hardware in the same week, we interpret that as the software driving the purchase of the hardware. This chart shows the percentages of the cumulative sales of these software that drove Wii hardware sales as of October of last year [october 09 since the investor relations meeting was in 2010]. Why don't we look at the corresponding Club Nintendo data on the subject three key titles in order to see how they are performing today?

Here it is. Wii Fit Plus, in the middle of this chart, shows particularly high hardware-purchase drive ratios. Ratio of New Super Mario Bros. Wii can be considered good enough as it has not been long since launch. Considering how the late 2008 launches of such then-anticipated titles such as Wii Music and Animal Crossing Wii were selling a year ago from today, we have to say that these three titles have been able to keep rather healthy sales transitions. Nintendo would like to keep its efforts to maintain their sales momentums in order to keep the momentum of Wii platform and its products.