Then neither PS3 nor 360 "win" anything because Wii "won".
I was using the term win as a relative. By every metric 360 will be a great success. It will sell 2-3X what Xbox did, etc.
I do not think PS3 will overtake it, even throwing in Japan where PS3 has no competition from 360. PS3 beating 360 in Japan is like beating a man with one leg in a race, Sony deserves NO credit for that at all. But time will tell on that. But even if it does, relative to Sony, 360 was a great success.
Since PS3 is 3+ million ahead in Japan, can we say 360 is 8+ million ahead in the West, and that in the entire world except Japan, 360 will sell more? It seems likely also.
So yeah, if PS3 wants to claim credit by beating 360 in one market that has no competition, great.