No company can win? Barring a nuke dropping on Nintendo Headquarters they have won this gen by any measure of business success that you could think of.
They are dominating marketshare for handhelds in all three markets.
They have the largest marketshare for consoles in all three markets.
They are selling plenty of software on both the DS and Wii.
They are far more profitable per unit, let alone in total, compared to the other two players.
In terms of dominating territories, how have they not won?







