bdbdbd on 05 November 2007
| altimus said: Uh, a few days ago gamesindustry.biz had a story on Sony's campaign for the 40g model which was billed as one of the biggest advertising campaigns that they have done. So, given the importance of a new hardware product versus individual titles, I would concentrate on the hardware as well for now. Anyway, Sony is also putting out a big "I do Blu" campaign to promote Blu-ray as well. The marketing is there y'all. |
I wonder what happened to red, which they used to use. Maybe they left it to Micro$oft. Play b3yond. Anyway, Sony does have good (=efficient) marketing, although this far with PS3 they have pretty much fucked it up. Maybe new campaign with new slogans will help boosting the sales. Problem is, that people who saw the PSX ads, and thought they were cool, have grown up, and therefore need new kinds of ads and the people who have seen PS-family ads since a little kid, don't get the "cool" factor, they have grown numb to the "traditional" PS ads.
Ei Kiinasti.
Eikä Japanisti.
Vaan pannaan jalalla koreasti.
Nintendo games sell only on Nintendo system.
