Grimes said: I don't think you need to specifically market to casuals. You just need good marketing period. The Gears commercials are a perfect example. They weren't necessarily targeting casuals, but the commercials told a story that anyone could understand. I have read a lot of about Killzone, but I still have no clue what the story is about.
What story? The story of Gears consists of:
1) Aliens hide underground
2) Humans form massive army
3) Humans kill aliens from underground
4) More aliens come from underground.
Then on the opposite end of the spectrum you have Killzone 2 which is just ridiculous. If you're going to put in that much backstory, include some story in the damned game beyond "Let's go to this planet and attack it because they attacked us!" The backstory is fascinating, but it's convoluted, and for some reason, they can't put any story into the game.
I could argue that most of the casuals bought 360s for Halo and games like that, but what explains CoD4's 4 million+ sales then? The 360 version? If KZ2 had a 360 version, would it have sold more on PS3?
I'm talking about the commercials. The Killzone commercial did not tell much of a story, just a guy shooting a bullet. There was a commercial for the video game Wanted that was playing at the same time that looked just as good to the ordinary viewer. There was nothing that stood out. It gave the viewer nothing to get excited about. The music was boring. The visuals were detailed but boring.
There is no comparison really.
The Mad World commercial, while awesome, is nothing but an overly buff guy walking around and shooting things to quiet music. The KZ2 ad was no better (it sucked). I don't think the Gears ad has anything on the GC 2009 Uncharted 2 trailer.
(Former) Lead Moderator and (Eternal) VGC Detective 
