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Which games do Malstrom define as 'upmarket' or 'upstream' anyway?

Is Mario and Zelda included?

It will be interesting to see if the next Zelda Wii2010 manages to sell significantly more than 7 mill (Twiligt princess, Ocarine of time).

If Zelda Wii sells less than 10 million lifetime i think that would show that upstreaming doesnt work.