Max King of the Wild on 20 April 2009
| Zizzla_Rachet said: Sony Says PS3 Has "Captured The Hardcore" All set to move on to "softer brands" now. By Kat Bailey, 04/20/2009 Sony hardware marketing director John Koller has certainly been confident lately. At GDC, for instance, he told Videogaming247 that Sony had successfully captured "the hardcore," and was now taking aim at the casual space. "We've captured the hardcore. The install base we have now tells us that the hardcore's purchased. We're moving on now to continue to support them with a tremendous line-up of games, but also look at softer brands that maybe we had with PlayStation 2 franchises we're bringing over to PS3, or new IP," he said. He added, "There's certainly a line-up of very strong family-friendly titles that we're looking at for PS3 in our continuing effort to appeal to that casual consumer." As for what exactly those "softer" brands will be, Koller said that we should be thinking about "latter-half PlayStation 2 franchises." Any ideas?" |
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