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Sales - America up! - View Post

NeoRatt said:

I think circumstances are much different this year then last...

First, families are wondering if they will have jobs or not, so when the family decides they want to buy a console, price is king no matter how big the difference is...

Second, going into last year, the hype for PS3 was off the charts...  Everyone was psyched to get one, and Microsoft looked like you could touch them and PS3 would take over.  Now, MS looks very solid though, they still haven't even revealed their core lineup for 2009. 

 

Third, I think there is a feeling out there that any Sony price cut can be easily matched by Microsoft.  So if you are in Sony's position, what is the best way to deal with it...  Shoot first and hope?  Or wait until you know consumers are in a spending mood (for Christmas) and give them good news?  Even though MS may match, consumers might say "what the heck" more at that time of the year then in spring/summer.

 

I agree about the difference between last year, I am just saying this is what they could be thinking if the price drop rumours are true and that I think (again if they are true) that they should in fact do the 2 price drop strategy instead.

 

 



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