only 8 percent of holiday buyers were considering the upgrade to a Blu-ray

[goddog]

http://www.pcworld.com/article/154565/could_it_be_a_blue_christmas_for_bluray.html

 

"Specifically on the Blu-ray front, the research found that only 8 percent of holiday buyers were considering the upgrade to a Blu-ray player, despite the fact that prices have reached the sub-200 dollar sweet spot."

 

"Of course, the cost wouldn't be as much of a problem if the perceived value of Blu-ray was higher. Unfortunately for Blu-ray, most people still don't see the change in quality between DVD and Blu-ray to be significant enough to be worth the cost. Many of those that already have an HDTV are perfectly happy with the quality of the DVDs they already have."

 

so what i get from this article is that, the cost of blueray discs vs dvd is a big hold up, and this cost difference is one of the main reasons that movie studios want a shift, sounds like a bad catch 22 for studios.    though this does explain the slow rise in costs for dvds ive noticed