yes, the ps3 has reached price point saturation, and yes it needs a price cut, however, sony needs the ps3 to sell at a profit, to turn a profit in the division. i believe they will not cut the price of the ps3 until you see a profit out of the entertainment division, so if that happens this quarter some time next quarter there will be a drop. whoever, this drop will most likely lead to losses in the division as sells of a ps3 that is sold below cost would do that. they may wait until they are sure that when the cut comes any losses on hardware will be offset by software sales, so small hardware loss per unit... or a very small cut.
what could really help them with this is if japan decides to devalue its currency that could help make a 50 dollar cut profitable to sony. and help the rest of the company in general. japan may be forced to do this, to keep its export sector alive, which is where most of the companies make their money.
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