@Riachu: That's not true at all. Games that appear out of nowhere or that seem to be dead, like D:DoC or FFCC:CB (which is most probably cancelled) have no hype at all. Disaster could have been big, but Nintendo's decision to hide it away from the World and make a press release like 1 week before it launched killed it. And the game was revealed in 2006.
There's a way to hype games, for me the best one is the way they hyped SSBB.
Proud poster of the 10000th reply at the Official Smash Bros Update Thread.
tag - "I wouldn't trust gamespot, even if it was a live comparison."
Bets with Conegamer:
Pandora's Tower will have an opening week of less than 37k in Japan. (Won!)
Pandora's Tower will sell less than 100k lifetime in Japan.
Stakes: 1 week of avatar control for each one.