saicho said: so on Jan 2008, Sony was breaking even with cost with MSRP price. However, the whole "gaming"division still lost money. How? PSP is making money, PS2 is making money. and PS3 is not losing money on hardware. It just doesn't sound right to me. |
They are losing money because they probably need the manufacturing cost to be about $210 to break even on hardware at MSRP of $300. Salaries, R&D, shipping, incentives, and marketing directly tied to hardware sales account for significant expense.