If this was just some talking head saying this, I would not give it much credence, but coming from a guy who would probably be the decision maker...hmmm...I'm not sure there is a decent price point to make this happen...since a $100 brd drive is a non-starter for most!

http://kotaku.com/5387275/ballmer-youll-be-able-to-get-blu+ray-drives-as-accessories

In the format wars, Microsoft supported HD DVD in the battle against Sony's Blu-ray. The company even released an HD DVD player for the Xbox 360. But, HD DVD lost. Blu-ray won.

In an exclusive interview with sister site Gizmodo, Ballmer addressed the question of adding Blu-ray to the Xbox 360, saying, "Well I don't know if we need to put Blu-ray in there-you'll be able to get Blu-ray drives as accessories.

I think mostly the future of movies is on-demand, actually, as opposed to distribution via physical media," Ballmer continued. "So we're just gonna keep driving forward and try to make it the best entertainment — overall entertainment, not just gaming, but overall entertainment experience we can."

In the post format war, Microsoft has continued to push digital distribution, which seems contradictory to the idea that Microsoft would pursue a Blu-ray add-on accessory.

When Xbox spokespeople were asked about Ballmer's comment, they told Gizmodo, "Our solution for HD quality video on an Xbox 360 is coming this fall with Zune Video and 1080p instant-on HD streaming. As far as our future plans are concerned, we're not ready to comment."

darn "e" slipped in there...

"as accessories" makes it sounds like it's more than 1 accessory, maybe he meant accessories for the PC. Anyways aren't blu-ray players $100 these days, so what's the point?

thats the day ill buy the 360, when it has blueray ***unless the ps3 somehow adds another more advanced format

standalone BluRay-player = 99€

So why should I get this for my 360?

Meh, I bet by black friday you can pick up a standalone player for a $100

This looks like a non-starter to me...unless it's like $79 bucks or something like that!

If the add on blu-ray player was good I would think about it. It might even cause me to rethink my ps3 purchase I was planning on around christmas time.

Blu-Ray is the main reason for me to go back to the PS3. I still have a few movies that I kept from before I sold my old ps3.

I don't see the point. Just go out and buy a Blu-ray player.

what an irony. MS is going to pay Sony for using the blu ray format,lol.