Locked: Anyone else think they should finally change the "X-Box" name?

Forums - Microsoft Discussion - Anyone else think they should finally change the "X-Box" name?

Yes, yes thats already a known brand, when people think microsoft and games they think xbox (well not really maybe PC, xbox brand is strong,etc.

I already know thats what some people are gonna say. I dont think its really true.

When I first heard about the orginal X-box I couldnt believe MS chose such a stupid and generic name. I mean "X" Xtreme and gaming and all that bullshit. X-box sounds so stupid. Xbox 360 sounds even worse. There is also no way in hell the next one is gonna have 720 in the title.

Its obvious I dont like the name but Im sure others do. Im not trolling I just think its bad name and if they change it they could change the image of Xbox and hell even tap into a Japanese market.If something sells bad you can always rebrand it and just make it more appealing.

Shit....Im going off-topic.

Anyways I think MS should really think of a new name for their next console because X-Box is terrible brand name (not console) and already has a bad image in Japan. Something more appealing and simple that sounds good. (No not like Wii Im not the biggest fan of the "Wii" name either)

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IIRC, it was originally just a code name, (like Revolution), and a shortening of "DirectXBox". For whatever reason, they decided to keep it.

That being said, it's not a terrible name, better than PlayStation (which sounds like a gay bar, hehe , IMO. It has brand recognition, and that's an important thing.

No I like the Xbox brand.


Names don't matter after they are accepted. They are just labels. Changing it now would have nothing but negative implications for MS, and they should never do it.

I don't need your console war.
It feeds the rich while it buries the poor.
You're power hungry, spinnin' stories, and bein' graphics whores.
I don't need your console war.


As long as the XBox brand is strong, it will probably be used to boost new products. That's a basic principle of marketing.

Mind you, the converse is also true: weak brands should be killed off so that they won't drag new products down. This probably will not stop Sony from jettisoning the PlayStation name after dragging it through the mud this generation, even though they probably should. This isn't to say that Sony should get out of the console business, only that its successor console should have a completely new name, in order to break with the past.

Complexity is not depth. Machismo is not maturity. Obsession is not dedication. Tedium is not challenge. Support gaming: support the Wii.

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What do I hate about modern gaming? I hate tedium replacing challenge, complexity replacing depth, and domination replacing entertainment. I hate the outsourcing of mechanics to physics textbooks, art direction to photocopiers, and story to cheap Hollywood screenwriters. I hate the confusion of obsession with dedication, style with substance, new with gimmicky, old with obsolete, new with evolutionary, and old with time-tested.
There is much to hate about modern gaming. That is why I support the Wii.

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"already has a bad image in Japan"

They are going to change an established brand name because people in a country with a declining population that pretty much no longer buys consoles have a bad image of it?

We don't provide the 'easy to program for' console that they [developers] want, because 'easy to program for' means that anybody will be able to take advantage of pretty much what the hardware can do, so the question is what do you do for the rest of the nine and half years? It's a learning process. - SCEI president Kaz Hirai

It's a virus where you buy it and you play it with your friends and they're like, "Oh my God that's so cool, I'm gonna go buy it." So you stop playing it after two months, but they buy it and they stop playing it after two months but they've showed it to someone else who then go out and buy it and so on. Everyone I know bought one and nobody turns it on. - Epic Games president Mike Capps

We have a real culture of thrift. The goal that I had in bringing a lot of the packaged goods folks into Activision about 10 years ago was to take all the fun out of making video games. - Activision CEO Bobby Kotick


"A rose by any other name will smell as sweet"

They should never change the name.

It has had 2 generations to build its name brand, and this gen the XBox 360 is doing extremely well. Removing the XBox name from the next console would be a bad decision.

Its a generic name but i like it i just hope the next one doesn't have a number after it. they can come up with a cool name for it but just put xbox in front of it.