Before the Beatles, nobody really tried to experiment with sound or challenge the conventions and norms of music at the time. In the beginning, they became a phenomenon in America because when they first landed in New York, President Kennedy had been assassinated just a few months earlier and America was still grieving, so they sort of filled that void. You have these 4 charming, charismatic, good-looking young guys from England with the accents, during the time where the swinging 60s was kicking into high gear, they were every teenage girl's wet dream. They rode that wave all the way to Help! Then, starting with Rubber Soul in 1965 is when they really got experimental and sought to break most, if not all of the unwritten rules in music back then. Songs barely broke the 2 minute mark back then and they were the usual, skippy-doo-bop rock 'n' roll 50s sound. Then, here they come with Ticket to Ride, You Won't See Me, I'm Only Sleeping, Love You To, Tomorrow Never Knows, A Day In The Life, and all of these weird, unorthodox sounds and different themes like using a sitar on a track record like Norwegian Wood, playing the guitar track backwards in songs like Rain, that had never been done on a mainstream pop record before, let alone by the biggest music stars on the planet at the time. And because they were the biggest stars in the world at the time, people often looked to them to see what was the next big thing. They were deep and explored the feelings of the inner self and self-discovery during the time when the Psychedelic Era of the '60s was kicking into full force and thus, they became the poster boys of that era. The became the voices of that generation. The leaders of that generation. If you were a teenager/young adult growing up in the mid to late 60s trying to discover yourself during that time, in that era, it was as if the Beatles spoke for you. If you were against the Vietnam War like so many people were at the time, Revolution and Give Peace a Chance were your anthems. If you were depressed or sad about the situations or circumstances in your life and thought it was all over, Hey Jude was Paul letting you know everything will be ok. And we could dedicate an entire thread to all the spiritual stuff that George did.
They were so much more than just a music band, they were pop culture icons. And John became a martyr.
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