SONY exclusive marketing/content question

sully1311

Currently Offline

40,987

3827 posts since 17/03/09

Recent Badges:

10 Years Has been a VGChartz member for over 10 years.
9 Years Has been a VGChartz member for over 9 years.
3 Years Has been a VGChartz member for over 3 years.
Ride Into the Sunset Managed to avoid being banned for 3 months.
7 Years Has been a VGChartz member for over 7 years.
Man or Robot? Managed to avoid being banned for 10 years.

Currently Playing:

Medal of Honor (PS3)
Far Cry 3 (PS3)
inFAMOUS (PS3)
Assassin's Creed: Revelations (PS3)

sully1311 on 20 October 2014

Jumpinbeans said:
The thing is though, Sony and MSFT both want to boost sales at the expense of the other competitor and now they are doing that through all the deals as the generation is young and its not such a big gap. When (if) Sony is dominant and the default console maker of choice for people looking at buying, what real incentive is there for Sony to spend all this money when they are still getting all the growth?

My personal view is that when Sony gets to around 75-80% market share (up from current 66ish%) we will start seeing less console exclusive advertising/marketing/deals from Sony. The large market share will feed into the gaming websites and they will do all the advertising/marketing they need.....it'll snowball.

Just the same as McDonalds, Coca-Cola, Apple etc hardly do any marketing because they are leaders.

foodfather

Currently Offline

10,191

3107 posts since 23/05/11

Recent Badges:

2 Years Has been a VGChartz member for over 2 years.
4 Years Has been a VGChartz member for over 4 years.
6 Years Has been a VGChartz member for over 6 years.
Ride Into the Sunset Managed to avoid being banned for 3 months.
9 Years Has been a VGChartz member for over 9 years.
Open For Business Earned 10 badges.

foodfather on 20 October 2014

Good point. If Sony gets to that stage, the publishers will be throwing themselves at Sony (PS2 era) and it would be at the expense of MS trying to woo they back.

Sony completely blindsided MS with the Destiny and Watch Dogs deal.

I don't however expect it to happen again any time soon (as in Exclusive Marketing, bundles and exclusive early access/ content.)

Your looking at Q3/4 next year for another opportiunity to come by.

CDiablo

Currently Offline

9,975

3013 posts since 01/10/07

Recent Badges:

12 Years Has been a VGChartz member for over 12 years.
2 Years Has been a VGChartz member for over 2 years.
1st Birthday Has been a VGChartz member for over 1 year.
3 Years Has been a VGChartz member for over 3 years.
It's a Start Bank a Total of 2,000 VG$.
8 Years Has been a VGChartz member for over 8 years.

CDiablo on 20 October 2014

I assume they could slow down with the exclusve ads if they got far enough ahead, but I dont think it would be wise to stop. MS would just have more exclusive ads available to them.

Getting an XBOX One for me is like being in a bad relationship but staying together because we have kids. XBone we have 20000+ achievement points, 2+ years of XBL Gold and 20000+ MS points. I think its best we stay together if only for the MS points.

Nintendo Treehouse is what happens when a publisher is confident and proud of its games and doesn't need to show CGI lies for five minutes.

-Jim Sterling