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Good point. If Sony gets to that stage, the publishers will be throwing themselves at Sony (PS2 era) and it would be at the expense of MS trying to woo they back.

Sony completely blindsided MS with the Destiny and Watch Dogs deal. 

I don't however expect it to happen again any time soon (as in Exclusive Marketing, bundles and exclusive early access/ content.)

Your looking at Q3/4 next year for another opportiunity to come by.