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Locked: When will PS4 reach 10 million sold? - ioi comments on undertracking

Forums - Sales Discussion - When will PS4 reach 10 million sold? - ioi comments on undertracking

ethomaz said:

binary solo said:

I haven't seen or heard the exact announcement by Sony, so I'd be interested to see their precise wording.

You can watch the Gamescom conference but I will give the Official Document:

http://www.scei.co.jp/corporate/release/140813a_e.html

It have all details you need ;)

Thanks. You're back! I thought you'd had a guts full of this place and quit us permanently.



“The fundamental cause of the trouble is that in the modern world the stupid are cocksure while the intelligent are full of doubt.” - Bertrand Russell

"When the power of love overcomes the love of power, the world will know peace."

Jimi Hendrix

 

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Rab said:
Blood_Tears said:
It already sold 10 million "to consumers"....


I think Sony in the past has called stores their "consumers" if it suits them 

Evidence?



“The fundamental cause of the trouble is that in the modern world the stupid are cocksure while the intelligent are full of doubt.” - Bertrand Russell

"When the power of love overcomes the love of power, the world will know peace."

Jimi Hendrix

 

Rab said:
Blood_Tears said:
It already sold 10 million "to consumers"....


I think Sony in the past has called stores their "consumers" if it suits them 

Maybe you should pay attention to what he said. he clearly stated  that the Sony PS4 has sold 10 million consoles through to consumers. The he paused and continued "let me be clear, this isnt shipped or sold to retailers." " the Playstation 4 has 10 million units now sitting in peoples homes"

I really dont know how much clearer one can be with that statement. There is even a written statement on their site about this. 

Has Sony every lied about sales before? Hell no so why start now when they are very much in the lead and could have easy hit 10 million by september with Denstiny.  Why lie now?



Some people really need to relax a bit. As long as ioi is aware of the situation it will get solved soon enough; updated numbers are constantly released through other sources. No need for all the melodrama going on here.



And regarding Sony lying about this, I refuse to believe that a company would tell such a straight up lie on stage, they would just stay ambiguous like MS did with Tomb Raider ("exclusively in 2015"), Sony could have just stated shipped numbers for example. But to even say "just to be clear, this is sold to customers" is something they wouldn't do if it wasn't true.



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In this day and age, with the Internet, ignorance is a choice! And they're still choosing Ignorance! - Dr. Filthy Frank

i don't understand, if ioi way is so accurate, why this was undertracked per 60k in germany only and almost all years on US but this month ?



I agree with ioi, and if anyone takes this site seriously they should also. VGC need to find where to plug the hole so they can not only adjust the official numbers but so they can also adjust how they calculate sales for that part of the world.

Makes no sense for them to adjust the numbers while at the same time not adjust their formula for whichever region they are coming up short simply because they don't know where they are coming up short. They would just end up being off every week if they took such a blind approach.



loy310 said:
1) Makes no sense for them to adjust the numbers while at the same time not adjust their formula for whichever region they are coming up short simply because they don't know where they are coming up short.

2) They would just end up being off every week if they took such a blind approach.

1) I disagree. It makes far more sense as any marketing research company/resource needs to make sure its numbers are credible in order for them to be taken seriously. Better to adjust to the official numbers than to stubbornly stick to less accurate in-house extrapolated numbers.

2) But they're ALREADY OFF every week if offiicial numbers are to be based on. And in this regard by a statistically relevant amount. It's better to adjust into the official numbers, that way you'd at least be right for the week the number is announced and then extrapolate going in further using official numbers as the basis in order to reduce the size of the error going forward.



Marketing guys Sony Marketing again