PS4 Advertising Campaign Is The Biggest In Sony's History

ethomaz

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ethomaz on 21 October 2013

Alongside revealing their Since ’95 video, a nostalgic look at PlayStation’s history and heritage, Sony have teased that their PS4 advertising campaign will be massive, saying that it’s “the biggest in our history” to TSA.

So, expect big things from their PS4 advertising campaign, which they’ll be gearing up over the next month or so, until the US launch of November 15th and then continuing past that to the European launch on the 29th, with plenty of post-release advertising to follow.

They’re also teasing plans to get this Since ’95 video out to the masses over the next few weeks, so they’re clearly aiming at a wider audience than you and I; more than just the people reading articles and watching videos on gaming sites, anyway.

http://www.thesixthaxis.com/2013/10/21/ps4-advertising-campaign-is-the-biggest-in-sonys-history/

The better too... the ads are so much win.

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DamnTastic on 21 October 2013

what do they mean with getting the since '95 ad out to the masses?
That ad is pretty damn big. would cost a ton too play that on TV

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NiKKoM on 21 October 2013

Remember: http://www.playstationlifestyle.net/2012/02/13/sony-pushing-vita-with-biggest-marketing-campaign-in-company-history/

Face the future.. Gamecenter ID: nikkom_nl (oh no he didn't!!)

ethomaz

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ethomaz on 21 October 2013

DamnTastic said:
what do they mean with getting the since '95 ad out to the masses?
That ad is pretty damn big. would cost a ton too play that on TV

I don't know but the Perfect Day is amazing and it was showed in TV during some big sport match in US.

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Branko2166 on 21 October 2013

RolStoppable said:
...and it's going to be funded by brazilian PlayStation fans.

You don't normaly make me laugh but that's a great one well done.

On a sidenote at least we Australians won't have to fund the marketing like we did with the PS3 or was that you Austrians?

Also I hope the quoted launch price for Brazil is reduced before launch.

As far as the Sony marketing goes they seem to be firing on all cylinders at the moment so I am looking forward to the upcoming blitz.

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DamnTastic on 21 October 2013

RolStoppable said:
...and it's going to be funded by brazilian PlayStation fans.

just as the FIFA world cup this summer

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pokoko on 21 October 2013

I can't tell you how much of a shock it was to see so many PS4 (AND PS3) ads during Sunday Night Football last night. That's usually a venue dominated by Microsoft. Even my friend, a complete non-gamer, was like, "which one do you have? A PS3 or PS4?," so he noticed the ads as well.

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Zekkyou on 21 October 2013

I believe the most appropriate comment for such news is "fucking finally".

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eFKac on 21 October 2013

Still no marketing push in Poland whatsoever, save for some internet ads from electronic retailers about preorders, but that probably pops up because Google is spying on me.

So it is happening...PS4 preorder.

Greatness Awaits!