Forums - Sony Discussion - Retailers are cutting back Sony shelf space.

Is it a consequence to Sony being most head first into digital distribution as a console? I mean the X360 has digital purchases as well but they don't highlight it as much and don't have things like PS+ changing consumer behavior to be more and more comfortable downloading and getting benefit of many games at their fingertips with no disks to swap or pre-installs to play.



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Train wreck said:
Adinnieken said:
Train wreck said:
Luckily for Sony, multiple big box retailers (especially electronic ones) are out of business, in the process of going out of business or are in dire straights.

Actually, they are far from it.  Kmart is the only big box retailer that is struggling and they have been for some time.  In this economy, big box retailers have been doing very well.  The one I referenced has been doing exceptionally well, however since their numbers are not public I can't share data.

Kmart JCPenney Sears Best Buy HHGregg and Radio Shack, the only two retailers that are doing really well is Walmart and Target.  Shelf space reduction is not a good thing but that doesnt mean they cant push product or its for products that are not selling in the first place (PSP Vita PS2)

The real challenge in this space reduction is the amount of space available for games.  It won't really hurt, but games just won't be faced.  The most recent, or those that are on sale will be faced.  Also, some of the accessories will be eliminated.  The Move accessories for example are being discontinued.

The amount of peg space fluctuates, it's much more fluid than shelf space (are you happy Rol?).  I don't believe Sony has a lot of stuff that this retailer kept pegged.  The Move stuff was all kept within a glass case within the shelf space (still happy?). 

The net affect is that the Nintendo and Microsoft retail space will grow, the Sony retail space will shrink.  Whether or not the Nintendo retail space remains as big will be seen.  It is entirely possible that the Wii retail space is reduced down to a third of what it is with the Wii U getting 4 feet dedicated, and the 3DS/DS and Wii sharing 4 feet.

Based on sales, honestly I'm surprised with the make-up of the retail space.  I would have expected less space for Nintendo, the same for Microsoft, and more for Sony, simply because right now in the US that's how the sales line up. 





I can not see how your source is greater than a manager... considering you don't know how to spell shelf or these... Is english your first language? Because I can't see corporate level employees associating themselves and leaking information like this to random people such as yourself.

Anyway, I know it isn't Target for a fact since 360 has 16 feet of shelf space compared to Sony's 20 feet and Wiis 20 feet.



Also, why the fuck would 360 have 12 feet and the wii, wii u, 3ds, and DS have the same amount?

I know for a fact it isn't target then because if we are including all Nintendos console then Target has like 60 feet of shelf space for Nintendo...

Sounds to me like this "big box store" is a very tiny player in the video game business if it only has 7 sections  (One section is four feet) for video games. Compare that to targets ~36 sections. 7 sections for 3DS/DS. 7 sections for the Wii. 6 sections for the 360. 7 sections for Ps3, vita, and psp... then there are about 7 sections that are rotated with just big releases and even divided for the systems... then I fogot about the computer software wall as an extra section for each nintendo, 360, and PS.



Max King of the Wild said:

Also, why the fuck would 360 have 12 feet and the wii, wii u, 3ds, and DS have the same amount?

I know for a fact it isn't target then because if we are including all Nintendos console then Target has like 60 feet of shelf space for Nintendo...

Sounds to me like this "big box store" is a very tiny player in the video game business if it only has 7 sections  (One section is four feet) for video games. Compare that to targets ~36 sections. 7 sections for 3DS/DS. 7 sections for the Wii. 6 sections for the 360. 7 sections for Ps3, vita, and psp... then there are about 7 sections that are rotated with just big releases and even divided for the systems... then I fogot about the computer software wall as an extra section for each nintendo, 360, and PS.

What market are you in?  That's a lot of retail space.  None of the retailers, except for GameStop, Play-n-Trade, and Best Buy dedicate that much space around here.  While I haven't been in the Target supercenters, none of the Target stores here dedicate that much retail space to games.

Like I said, some stores will have more or less retail space, depending on the store design.  There are some that are showcase stores, so they have significantly larger gaming sections, but the average store doesn't have 36 (4') sections of glassed in shelf space.  The amount of space dedicated to gaming is no more or less than any of their competition.

The Wii currently gets a  4' section, primarily for faced games, with the bottom shelf dedicated to boxed systems or locked accessories.  The DS/3DS gets a single 4' section with some Wii spill over.  



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I believe it.
Xbox360 will be the best selling console in the U.S. during the holidays. That's all. After the holidays, they will change it again. And change when xbox8 comes out or ps4.

Max King of the Wild said:

I can not see how your source is greater than a manager... considering you don't know how to spell shelf or these... Is english your first language? Because I can't see corporate level employees associating themselves and leaking information like this to random people such as yourself.

Anyway, I know it isn't Target for a fact since 360 has 16 feet of shelf space compared to Sony's 20 feet and Wiis 20 feet.

Consider for a second I live in the city where the company is headquartered.  At one time, I worked there (both retail and corporate), I have friends that still work there. 

Try and wrap your head around that concept for just ONE second.  Don't hurt yourself!



Don't believe this for a second, even if true it's hardly a death knell for the ps3.

Adinnieken said:
Max King of the Wild said:

Also, why the fuck would 360 have 12 feet and the wii, wii u, 3ds, and DS have the same amount?

I know for a fact it isn't target then because if we are including all Nintendos console then Target has like 60 feet of shelf space for Nintendo...

Sounds to me like this "big box store" is a very tiny player in the video game business if it only has 7 sections  (One section is four feet) for video games. Compare that to targets ~36 sections. 7 sections for 3DS/DS. 7 sections for the Wii. 6 sections for the 360. 7 sections for Ps3, vita, and psp... then there are about 7 sections that are rotated with just big releases and even divided for the systems... then I fogot about the computer software wall as an extra section for each nintendo, 360, and PS.

What market are you in?  That's a lot of retail space.  None of the retailers, except for GameStop, Play-n-Trade, and Best Buy dedicate that much space around here.  While I haven't been in the Target supercenters, none of the Target stores here dedicate that much retail space to games.

Like I said, some stores will have more or less retail space, depending on the store design.  There are some that are showcase stores, so they have significantly larger gaming sections, but the average store doesn't have 36 (4') sections of glassed in shelf space.  The amount of space dedicated to gaming is no more or less than any of their competition.

Targets floor plans are mostly universal throughout.... there are slight variants from store to store but for the most part it's the same. Which is why I can go to a 2 story Target in CA and go to the exact shelf for the item I'm looking for.

As for what market I am in? I was at an ultra low volume store in the Chicago suburbs. Only made about 6-10 million a year but now I'm in an ultra high volume store in West Milwaukee which makes about 60 million a year.

Niether are Super Targets either.



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Coca-Cola said:
I believe it.
Xbox360 will be the best selling console in the U.S. during the holidays. That's all. After the holidays, they will change it again. And change when xbox8 comes out or ps4.

Certainly I'm not suggesting it's is set in stone.  Though I don't believe it bodes well for Sony.  Retailers have limited shelf space, the Wii U is coming out, and I think in this case Sony is losing out.

I don't know what the long-term plans are for the Wii.  My guess is Christmas sales will be strong, but post-holiday they'll drop like a rock forcing retailers to modify the amount of retail dedicated to them.  If Nintendo overtakes Sony in the second spot, or puts Microsoft in second with the Wii U, I think Sony is likely to see less retail space in retailers that have limited space.