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Forums - Sony Discussion - Retailers are cutting back Sony shelf space.

Adinnieken said:
Max King of the Wild said:

I can not see how your source is greater than a manager... considering you don't know how to spell shelf or these... Is english your first language? Because I can't see corporate level employees associating themselves and leaking information like this to random people such as yourself.

Anyway, I know it isn't Target for a fact since 360 has 16 feet of shelf space compared to Sony's 20 feet and Wiis 20 feet.

Consider for a second I live in the city where the company is headquartered.  At one time, I worked there (both retail and corporate), I have friends that still work there. 

Try and wrap your head around that concept for just ONE second.  Don't hurt yourself!

Yeah, you worked in corprate doing what? Taking phone calls for guest relations? Just because someone works in corporate doesn't mean they know everything that's going on. Even high level corprate figures don't have a hand in everything... hard to believe I know...



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While this has been true in the various retailers near me for the most part of the gen... its more of an awesome pat on the back for MS and the 360 than anything else.

360 is one console and shares the same amount of space as Nintendo gets for 2 or currently, 4 consoles. Which is twice that of Sony and its 2 consoles.

Additionally you have to see the actual placement of each console area. At the beginning of the gen, Sony had the prime location right off the main walkway, with MS next and then Nintendo in the rear. By 2008, that had completely reversed with it being Nintendo, then MS, then Sony. Then by 2010, it changed again to be MS, then Nintendo, then Sony.



Sony is d0med, confirmed?



Max King of the Wild said:

Targets floor plans are mostly universal throughout.... there are slight variants from store to store but for the most part it's the same. Which is why I can go to a 2 story Target in CA and go to the exact shelf for the item I'm looking for.

As for what market I am in? I was at an ultra low volume store in the Chicago suburbs. Only made about 6-10 million a year but now I'm in an ultra high volume store in West Milwaukee which makes about 60 million a year.

Niether are Super Targets either.

You're honestly talking about 36 - 4' long (x 8' tall) sections of glassed in shelving?  So, 144 linear feet of retail space:

START<----------------------------------------------------- 144'-------------------------------------------------------->END

I've never seen that in a big box retailer.  Even the largest showcase gaming area at this particular retailer isn't that large, and I don't even think that exists anymore.  Never have I seen that much linear footage in gaming except at GameStop or Play-n-Trade.

One of the people I used to work with now appears to be working at the retail side of things, he may be involved in scoping out the competition, I'll have to ask him where his employer stands in terms of shelf space.  However, from what I've seen locally, they are on par with the competition.

btw...you aren't referring to 4' wide x 4' tall shelving units are you?  That'd still be a lot of retail space and more than I've ever seen that I recall.



Adinnieken said:
Max King of the Wild said:

Targets floor plans are mostly universal throughout.... there are slight variants from store to store but for the most part it's the same. Which is why I can go to a 2 story Target in CA and go to the exact shelf for the item I'm looking for.

As for what market I am in? I was at an ultra low volume store in the Chicago suburbs. Only made about 6-10 million a year but now I'm in an ultra high volume store in West Milwaukee which makes about 60 million a year.

Niether are Super Targets either.

You're honestly talking about 36 - 4' long (x 8' tall) sections of glassed in shelving?  So, 144 linear feet of retail space:

START<----------------------------------------------------- 144'-------------------------------------------------------->END

I've never seen that in a big box retailer.  Even the largest showcase gaming area at this particular retailer isn't that large, and I don't even think that exists anymore.  Never have I seen that much linear footage in gaming except at GameStop or Play-n-Trade.

One of the people I used to work with now appears to be working at the retail side of things, he may be involved in scoping out the competition, I'll have to ask him where his employer stands in terms of shelf space.  However, from what I've seen locally, they are on par with the competition.

btw...you aren't referring to 4' wide x 4' tall shelving units are you?  That'd still be a lot of retail space and more than I've ever seen that I recall.



I don't know exactly how tall they are but most of them are eye level to me so probably around 6 feet (the stores I've seen got rid of the sliding glass doors which were probably 8 feet and replaced them with each shelf having it's own glass door).

Anyway, each section in the aisles at Target are 4 feet wide. In every Target I've been in the last year the set up is the same. One aisle for PS products that have 6 sections (that was aisle F14 at my old store. However, the new one has the books on the opposite side of the games which push it back a few aisles... so maybe F16 - F18). On the front end cap of this aisle are accessories for cameras being that F13 has the camera displays. The back end cap (which is also 4 feet but case takes a lot of that space away) is the PS3 kiosk with the PS3 case under it.

F15 is a 4 sided shelving unit (These might be 3 feet I'm not sure. Never set these). The front is for all new 360/ps3 releases so right now it has Halo and BLOPS. The back is for 360 games. One side has the PS Vita kiosk and its case under it. The other side is ps360 accessories... Then F16 is in the same aisle the 4 sided F15 is in but has a gap between them (obviously). It only has 4 sections because of the 4 side. These are where the 360 games are. The front end cap is of a display and is where the walkthroughs are held. The back end cap is of the 360 kiosk and 360 case. Then F17 is back to back with F16 so it only has 4 sections also. This is where most of the Wii games are held. F18 is another 4 side. The front is the Wii/3ds new releases. One side is all the Ps360 PSN/gold subscription cards. The back side is of all the 3ds accessories. And the other side is of the 3ds/ds games. F19 is in the same aisle as the 4 side so it is also only 4 sections long. The first 2 sections are for the skylanders games. The other 2 are more wii games. Front end cap is 3ds kiosk with it's case and the back end cap is Wii kiosk and case. F20 is back to back with F19 and is 4 sections of 3ds/ds games. F21 is again a full aisle so has 6 sections. First section are budget games for Wii/DS. Second for the 360 and 3rd for the Ps3. The other 3 sections are the computer software. The endcaps are for printers I think since the next aisle are printers... or external hard drives maybe



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Train wreck said:
Kynes said:
Train wreck said:
Kynes said:
Train wreck said:
Luckily for Sony, multiple big box retailers (especially electronic ones) are out of business, in the process of going out of business or are in dire straights.


And that will help Sony in which way?

Sony can focus on their own branded stores where shelf space is not an issue (for hardware), focus on digital where margins are better for software.

Sony right now doesn't have the branding power it had ten years ago, they can't survive with only its branded stores. Samsung is starting to make their own stores, and has a much stronger branding power right now. Sony can't be an Apple, at least not in the short-medium timeframe.

Sony branded stores are releativly new, how can you say they can't survive with their own branded stores when they havent been out long enough to say otherwise?  Apple (pioneering it), Microsoft, Samsung, Sony they are all moving to branded stores because they see the writing on the wall; they know that traditional brick and mortar retailrs are outdated in pushing their products, epsecially as their product portfolio expands (including software, hardware and support) and that internet retailers are beating traditional on user experience (which is shocking) and price.  Im sure Microsoft would better like someone from a microsoft store push windows 8 or surface than some random best buy employee.  Sony the same way.

Not in Spain, I bought a Vaio in a Sony Store in 2006. That store closed in 2010.



pezus said:
Well I live in Iceland and pretty much all the 360 space was reduced to near zero years ago.

They are unfortunate times for MS

That's just Iceland tho. :P



Max King of the Wild said:
Adinnieken said:
Max King of the Wild said:

I can not see how your source is greater than a manager... considering you don't know how to spell shelf or these... Is english your first language? Because I can't see corporate level employees associating themselves and leaking information like this to random people such as yourself.

Anyway, I know it isn't Target for a fact since 360 has 16 feet of shelf space compared to Sony's 20 feet and Wiis 20 feet.

Consider for a second I live in the city where the company is headquartered.  At one time, I worked there (both retail and corporate), I have friends that still work there. 

Try and wrap your head around that concept for just ONE second.  Don't hurt yourself!

Yeah, you worked in corprate doing what? Taking phone calls for guest relations? Just because someone works in corporate doesn't mean they know everything that's going on. Even high level corprate figures don't have a hand in everything... hard to believe I know...

IT, systems administrator.  I've worked on mainframe, Unix, and Windows systems.  The servers that the retail units utilized for their daily information, were my responsibility.  I worked directly with the developers in planning and testing systems, as well as support to ensure their operation.  Despite what you think, information was actually fairly easily shared down the pipe.  Often in team meetings. 

That's beside the point.  Information of this type rarely has value to anyone outside of the vendor.  A competitor isn't going to increase retail space for a product that isn't selling or doesn't sell as well as another.  Have you ever looked at the shelves of a Wal-Mart?  They're only lined with name-brand products that turn-over quickly or Wal-Marts house brand.  So I sincerely doubt Wal-Mart is going to double its 8' of glass showcase for Sony products because a competitor is reducing theirs by 4'.  If they do they're only going to shoot themselves in the foot.

I'm not going to divulge how I get my information or particularly from whom.  Unless you work for them, it wouldn't matter, but don't attempt to discount who I know or what information I have access to.  As I said before, no retailer here has the amount of linear footage dedicated to games, except Play-n-Trade and GameStop.  If in your market it is 144 linear feet, that is a huge amount and is quite amazing. 

I honestly have never seen that much retail space dedicated to gaming in a big-box retailer.  Most of the stores I'm referring to are 2 acres or less in area, including the retailer themselves and their competition.  How they're dedicating that much linear footage to gaming is beyond me.  Though you did indicate some of those stores are 2 floors. 

You seem to want to argue what I know.  You can doubt it all you want, but I know what I know.  The retailer isn't important.  Who within the company I talked to, isn't important, as there would be several sources for this information if I chose to ask depending on where within the company I wanted to ask.  If I can find out when Wii U shipments will be hitting the stores, I can certainly find out where in the fucking stores they're going to putting them.



If its like the stores around here they will have a lot of ps2/psp space to cut.



ǝןdɯıs ʇı dǝǝʞ oʇ ǝʞıן ı ʍouʞ noʎ 

Ask me about being an elitist jerk

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OP, where do you live? Which retailer exactly is doing this?

I went to a local Target recently and noticed that the Vita section is really small. It's understandable.
But the PS3 section is just as big as the 360 and Wii sections. Why would a retailer take it out on the PS3? It's selling well pretty much everywhere.