Sony are now suing Bridgstone over the actor who portrays "Kevin Butler" appearing in a Wii advert...
Summary
http://dockets.justia.com/docket/california/candce/3:2012cv04753/258962/
Court filing 1
http://docs.justia.com/cases/federal/district-courts/california/candce/3:2012cv04753/258962/8/
Court filing 2
http://docs.justia.com/cases/federal/district-courts/california/candce/3:2012cv04753/258962/14/
Seems a bit much to me. Sony don't have a leg to stand on unless they have a contract in place to stop the actor who portrays "Kevin Butler" appearing in another commercial for a period of time.
Remember, it's the ACTOR who has appeard, not "Kevin Butler".