It just seems to not stop for them does it.

I can't see BB+ on your rating definition. Thanks for the info again.

Damn!!!

That puts more preasure on sony to make profits, not allowing them to make random moves to upset the competitor.

Ouch. Tough times for Sony.

Even though Nintendo suffered that one annual loss, they have a giant pile of cash to fall back on and zero debt.

Unfortunately I think Sony is in for a very hard fight with Microsoft and Nintendo coming up.

I think the credit rating cut is more about the fight Sony has against Apple and Samsung..  they still haven't got any most have devices in mobile space which wows the consumers while they are in a perfect setup to develop one as content and hardware developer..

The Yen is expect to drop from 77 to 70 against the Dollar over the next year.

the sony xperia ion is such a good phone though.. and it totally takes a load on xperia play and x10.. it's 4g lte and it runs android 4.0

Maybe some Japanese giant will end up taking Sony over. With Samsung become a premium but quite affordable brand, Sony in the TV and phone markets can still maybe survive as a premium brand of a bigger and far healthier company, but it's becoming more and more difficult it can do it alone. And while a line of smartphones with PSV capabilities could greatly help PSV widening its market, the opposite would be a lot less relevant, PSV would give Sony smatphones a boost quite far away from the order of magnitude of iPhone and the biggest Android players.
The only sure thing is the survival of PlayStation brand and division, as that is the only one where Sony is bigger than its possible new owners.

That's going to really smart with the increased interest rates that usually come with these downgrades. BBB+ would have been bad enough, but BBB is going to ensure that Sony will have to pay even more per month on the cash they borrow.

Not exactly a hay maker, but definitely a black eye to Sony. Hopefully they can pull it back up with some profitability before someone decides to Junk their rating.