Analyst: Nintendo will be bankrupt in 5 years

Forums - Nintendo Discussion - Analyst: Nintendo will be bankrupt in 5 years

Jason Spader is an analyst with Richards, Astley, & Company Associates LLC

"Nintendo's tremendous bounceback could not have come at a worse time for a company, creating an aura of false hope that will lead them to utter destruction that they could have been spared," Spader said.

Spader, reporting on a batch of companies that investors should stay far away from for their own good, added the down-and-out former video game giant among other doomed corporations such as RIM and America On-Line. In Nintendo's case, he states that the company made a half-hearted jump to follow Apple into the budding casual gaming market, but that Nintendo's business model is like a dinosaur: big, slow, out of date and doomed to extinction. "Nintendo clearly saw the market Apple was heading for with the iPhone in 2006, and retooled their struggling Nintendo DS and launched their Wii platform to buy into that market."

But Nintendo tried to bolt on the high-speed, high-profit, low-cost model of Apple onto the console gaming business model. The console world was an environment where Nintendo failed irrevocably, selling only 21 million consoles to the superior Sony and Microsoft with their culturally ubiquitous PlayStation and Xbox brands. Does anyone remember the GameCube? Neither do we.

"By working their magic on casual gamers in a market that was more established, that being the console market, Nintendo was able to gain a momentary advantage on otherwise superior companies like Apple and the emergent Google." But he maintained that the market that allowed Nintendo to become momentarily relevant again is a fickle one. "Casual gamers want three things: Fast, cheap, and simple. They don't care about quality, they just want shiny, silly games. The console market is designed for serious games, and thus isn't the best to deliver the kind of games casual gamers want." As the 3G data plans have come down in cost and smartphones become more ubiquitous, the casual market belongs entirely to them now, and therefore Nintendo will have to retreat.

But Sony and Microsoft have blocked off Nintendo's path of retreat. By using sensible strategies such as the loss-leading razor-and-blade model, Sony and Microsoft can play a game of high-tech consoles for serious gamers that Nintendo cannot compete in. "With their vast pools of revenue from other ventures, Sony and Microsoft can continue to play in the video game console market, and they can and will burn Nintendo out as they try to reclaim the market that they have totally alienated."

Nintendo is not at the top of Spader's list, but he does present a grim outlook for them. "In five years the loss-leaders will have burnt them out."



Monster Hunter: pissing me off since 2010.

Around the Network

How much does he want to bet? :P

"Everything we hear is an opinion, not a fact. Everything we see is a perspective, not the truth." -My good friend Mark Aurelius

They need to lose about 2 billions of dollars every year to make this happen, does he think this is even possible for a company who struggles to have a yearly loss?

CURRENTLY PLAYING: Xenoblade (Wii), Super mario 3D land (3DS), Guild Wars (PC)


I'll believe that when me shit turns purple, and smells like rainbow sherbet.

Ask stefl1504 for a sig, even if you don't need one.

He's crazy.

Around the Network
Mr Khan said:

Even if they stopped making systems people would come for the games, merchanise, and other stuff. Unless they are completely useless , nintendo will never just go bankrupt.

    The NINTENDO PACT 2015[2016  Vgchartz Wii U Achievement League! - Sign up now!                      My T.E.C.H'aracter

These professional analysts are complete fucktard jokes...

I feel as though I've been alienated from the term "industry analyst" and will forever never trust a word that comes out of any "analyst's" mouth for my entire professional career.

Enough time for the last Zelda.

Proud to be the first cool Nintendo fan ever

Number ONE Zelda fan in the Universe

DKCTF didn't move consoles

Prediction: No Zelda HD for Wii U, quietly moved to the succesor

Predictions for Nintendo NX and Mobile

I think it's time to buy a new crystal ball. Or a new brain.