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Forums - Gaming - Hideo Kojima and the Japanese Obsession with Overseas Success

 

 

It's been a frequent chorus in Japanese mags and online sites for a couple of years now. There's a gap in development skill between Japanese and Western developers; the US and Europe aren't interested in Japanese games the way they used to be; something needs to be done about this. Hideo Kojima, mastermind of the Metal Gear series, isn't so sure about that any longer.

"Do we really need to succeed worldwide?" he asked Famitsu magazine in an interview published in this week's issue. "That's what I'm really wondering about. Everyone talks about overseas, overseas, but nobody's really thinking about what needs to be done if we want to succeed. We get obsessed with thinking about worldwide because we've had previous success with games and anime worldwide, but none of those successes matter nowadays. When you're making a game, it doesn't matter what nationality the team is -- I think there was a lack of understanding among Japanese developers on that issue. It all comes down to the team you have. Even if I brought in the best developer in the world, it won't result in anything if nobody around him understands what he says."

It may sound a bit like Kojima, whose flagship series has always sold better overseas than in Japan, is hoisting up the white flag. However, he sees it more as simply accepting reality. "It's hard to feel this when you're in Japan, but there is a gap opening between the West in terms of pure quality," he said. "If you're trying to break out overseas, then I think the only way is to divide your development teams between the Japanese and global markets. It's impossible to encompass it in a single group -- everything needs to be separate, down to the office and pay structure. There are loads of talented developers overseas, but you can't get them unless you spend the money. If you base your calculations off the standard Japanese salary structure, nobody's going to come to you. It's the difference between what you pay a Hollywood star versus a Japanese film star."

So it's a money issue, but Kojima also noted that it's a case of Japanese developers wanting their cake and eating it too -- in other words, striving for acceptance (and sales) in the US, but not really making the changes required to make that happen. "To put it in an extreme fashion, Americans like games where you have a gun and you're shooting at space aliens," he said. "If you don't understand why that's fun, then you shouldn't be making games for the world market; you don't need to. I mean, Japanese people might say 'Why space aliens?', but Americans will counter with 'What's with these games featuring these feminine-looking boys fighting in Japan with these huge swords?' It's no wonder the target audience for a lot of games is getting so compartmentalized."

Diverging genres of gaming -- and, in fact, the blurring of genres across the industry -- also play a role. "In the 8-bit days," Kojima noted, "you had to symbolize a lot of things and make gamers follow certain rules. In the West, that did a complete 180 starting with the PS2. It's no longer the game designer's job to think up the rules; his job is to dissect gamers' preferences and build a world they can get addicted to. That's why having FPSes dominate the US market into the future is absolutely fine by me."

So where does the answer lie in Kojima's mind? To him it's simple: make useful changes. That was somewhat symbolized with Kojima's reveal of the Fox Engine before E3. "Once that's complete, we'll be able to develop games more intuitively as well as far more efficiently," he told Famitsu "That's the way games are normally developed overseas, but we just didn't have that."

----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- The man had spoken and I agree to everything he said. Japan devs are obsessed in being successful in the west and they are slowly losing their identity, I think I have said this in the other threads before. Instead of focusing on catering on any fanbase why not focus on creating great games instead.



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DAMN this is godspell , the man knows!!!!!!!



dd if = /dev/brain | tail -f | grep games | nc -lnvvp 80

Hey Listen!

https://archive.org/details/kohina_radio_music_collection

NoCtiS_NoX said:

"To put it in an extreme fashion, Americans like games where you have a gun and you're shooting at space aliens," he said. "If you don't understand why that's fun, then you shouldn't be making games for the world market; you don't need to. I mean, Japanese people might say 'Why space aliens?', but Americans will counter with 'What's with these games featuring these feminine-looking boys fighting in Japan with these huge swords?'

I take back everything bad I've ever said about this long-winded douchenozzle great man.



Wow, great read! Sounds like Kojima knows his stuff!



And this is why he'll continue to be successful. It's so annoying watching all the great Japanese developers try to pander to a crowd they don't understand. If they just focus on creating their vision for a game, consumers will come. Instead they just alienate their base by adding half-assed Western attributes to their games.



I am the Playstation Avenger.

   

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Well, if they are happy with their niche at japan, good for them.



Above: still the best game of the year.

Beuli2 said:
Well, if they are happy with their niche at japan, good for them.


Uhm, I think that's not what he meant. >_>



badgenome said:
NoCtiS_NoX said:

"To put it in an extreme fashion, Americans like games where you have a gun and you're shooting at space aliens," he said. "If you don't understand why that's fun, then you shouldn't be making games for the world market; you don't need to. I mean, Japanese people might say 'Why space aliens?', but Americans will counter with 'What's with these games featuring these feminine-looking boys fighting in Japan with these huge swords?'

I take back everything bad I've ever said about this long-winded douchenozzle great man.

Not all Americans like shooting space aliens... I mean , you don't see that in Call of Duty right? It's about shooting other people, humans.



Then its settled. Americans like games where you have a gun and your shooting at space aliens and Japanese like games where you are under age school girl fighting off tentacle monsters.



make an good game to start and the consumer will come, dont try and make something your cant trying to get people you dont understand.



Of Course That's Just My Opinion, I Could Be Wrong