Also, although demand for motion controllers Move and Kinect is high amongst owners of the PlayStation 3 and Xbox 360, the results indicate demand amongst consumers who don’t own the consoles already is “tepid.”

Instead the survey found people would rather have a pay cut in order to buy a new console, with most willing to pay around $30 less than current US prices of Xbox 360 and PS3.

“We believe that the hardware manufacturers have left unit sales on the table by not reducing price points from $199 to $179 and $299 to $249 for the applicable consoles, and that doing so would have driven a more significant boost to hardware sales than the release (for Microsoft and Sony) of new motion-sensing peripherals.

“We view continued stubbornly high hardware price points as one of the key factors dragging down software sales,” said the report.

Interestingly the survey also suggested that 76% of console owners had bought some form of DLC in the last year, with 46 per cent spending over $20.

“The results of our Fall 2010 Videogame Survey do not change our view that high-quality games for the core gamer remain the best investment for videogame publishers despite changes to the structure of the videogame industry,” concluded the report.

(sorry if already posted)