Euphoria14 said:
The widely-publicised launch of Halo: Reach helped double sales of Xbox 360 in the UK last week, according to official chart monitor Gfk-ChartTrack.
Bungie's shooter had a "marked effect on hardware sales", with Xbox "up 99 per cent" for the week ending 18th September, director Dorian Bloch revealed to Eurogamer this afternoon.
Halo: Reach, which launched last Tuesday, 14th September, shifted an estimated 300,000 copies in its first 24 hours at UK retail, and went on to enjoy the fifth biggest-selling launch week ever.
Nevertheless, Halo: Reach's effect on Xbox 360 sales falls well short of the 1000 per cent increase that was fuelled by the launch of the Xbox 360 S model earlier this year.
Eurogamer understands that sales of GAME's limited-edition Halo-themed Xbox 360 played a significant part in the upsurge.
http://www.eurogamer.net/articles/2010-09-21-halo-reach-doubles-uk-360-sales
What were last weeks UK sales for the 360?
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The same thing Sony enjoyed after the PS3 slim release, MS is now enjoying with the XB360 slim release.. and now Halo Reach is going to intensify this effect for a few weeks as well..
Before Jun-Jul 2010, Sony was still enjoying the PS3 slim 'effect' .. PS3 was way up (on yearly sales) over the 360 by like 1.2 million ! ( Which the overall lifetime gap was down to XB360 being up 4 million units on PS3, which remember folks 360 was over 6 million up before PS3 slim release)
360 has now closed the gap so much and sold such a hugh number of consoles in a short time that the gap ( in this years sales, not lifetime sales ) is now under 400k units ( between the two consoles ) worldwide and by 2010 years end the 360 will have surpassed the PS3 in yearly sales.. in what formerly (pre XB 360 slim release) looked to be a PS3 year, but not anymore ... The PS3 slim looked to be Sony's ace, but they forgot MS could, and did do the same thing with an Ace of their own. Biggest trouble for Sony now isn't software sales.. Its the huge gap in software in which XB360 has sold 120 million more games worldwide then the PS3.. Which is why you're seeing less exclusives and more multi-platform games.. Remember folks many of the guy who made exclusives loyaly for Sony and now make multi-platform titles instead used to be loyal to Nintendo (Pre-Sony PlayStation1 release).. Money breaks a lot of loyalty.. and back then Sony showed developers a rising profit margin because game developers had to 'absorb' ( see loose cash) on cartridges.. Nintendo sold game cartridges back then for 50-60 dollars.. the cartridge internals cost like 15 dollars.. which meant profit left to share was like 35 dollars.. Sony comes along and says we'll put your game on CD which cost 60 cents and you get almost all profit to share ! Now Sony has less consoles out there.. less owners means less people buying games..