Grimes said:
twesterm said:
Grimes said: I think this thing is going to devastate kindle sales. Say what you want, Apple is going to market the hell out of this. I can't remember ever seeing a kindle commercial. In fact, I can't remember ever seeing any commercial for an ebook reader. I can see Apple pulling out the big guns for the Super Bowl. |
The thing that Kindle/Nook has on the iPad is that it they don't have near the amount of eye strain the iPad eBooks should have and the Nook battery lasts a good 10 days (assume the Kindle does too).
Kindles and Nooks both look like you're actually looking at paper so that glare, eyestrain, whatever just doesn't happen on those (or doesn't happen any more than a real book).
The iPad might boast a 10 hour battery life, but I doubt it actually lasts that long in actual use. The Nook on the other hand, boasts a 10 day battery life that is true if you just read, it's probably more like 8-9 days actual use.
I thought the same thing about the Kindle and Nook but then after thinking about those two points alone I wasn't too worried for them. I don't think I've ever seen a commercial for any eReader either but those things sell out as quickly as Wii's did in their prime.
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This is true, but I don't think the average consumer will see the difference. The kindle is not even in most stores and I rarely see the Sony one. The iPad is going to be the feature attraction and people are going to notice the bright shiny screen with pictures, not the dull grey screen with text.
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I just don't know how Apple will advertise the iPad as an eReader though. I'm sure they'll have the usual iPhone App store videos that show the eReader app, but I just don't see it taking away from the Kindle, Nook, or even Sony eReader.
I absolutely agree that the iPad is shinier than the usual eReaders, I just don't see it being sold as one.
Amazon advertises the Hell out of the Kindle and no other eReaders, Barnes and Noble advertises the Hell out of the Nook and no others, and Sony has portable stands in the middle of malls advertising the eReader. The iPad will have the Apple store, Best Buy, and other electronic stores, but I'm not sure if people looking for eReaders will go to those places.
I don't think Best Buy or other electronic stores even sell eReaders other than the Sony one which is doing the worst of any of them.