I think this thing is going to devastate kindle sales. Say what you want, Apple is going to market the hell out of this. I can't remember ever seeing a kindle commercial. In fact, I can't remember ever seeing any commercial for an ebook reader. I can see Apple pulling out the big guns for the Super Bowl.
Anyone can guess. It takes no effort to throw out lots of predictions and have some of them be correct. You are not and wiser or better for having your guesses be right. Even a blind man can hit the bullseye.