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Grimes said:
I think this thing is going to devastate kindle sales. Say what you want, Apple is going to market the hell out of this. I can't remember ever seeing a kindle commercial. In fact, I can't remember ever seeing any commercial for an ebook reader. I can see Apple pulling out the big guns for the Super Bowl.

The thing that Kindle/Nook has on the iPad is that it they don't have near the amount of eye strain the iPad eBooks should have and the Nook battery lasts a good 10 days (assume the Kindle does too).

Kindles and Nooks both look like you're actually looking at paper so that glare, eyestrain, whatever just doesn't happen on those (or doesn't happen any more than a real book). 

The iPad might boast a 10 hour battery life, but I doubt it actually lasts that long in actual use.  The Nook on the other hand, boasts a 10 day battery life that is true if you just read, it's probably more like 8-9 days actual use.

I thought the same thing about the Kindle and Nook but then after thinking about those two points alone I wasn't too worried for them.  I don't think I've ever seen a commercial for any eReader either but those things sell out as quickly as Wii's did in their prime.