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Forums - Nintendo Discussion - MARKETING is the Main Secret Weapon of Nintendo's Wii Phenomenon

Avinash_Tyagi on 23 January 2010
Sempuukyaku said:
Avinash_Tyagi said:
No, its not marketing, its the fact that the Wii is a new market disruption within gaming, Nintendo didn't have to invent motion controls, they just used it in an innovative manner with the right software which appealed to nonconsumers

Well, yeah it's disruption....but the disruption was SIGNIFICANTLY fueled by the brilliant product positioning (ie marketing) of the system. That is indisputable IMO.

Not really, unless you count word of mouth as Nintendo marketing, its actually consumers and the media that pushed the Wii, not Nintendo



 

Predictions:Sales of Wii Fit will surpass the combined sales of the Grand Theft Auto franchiseLifetime sales of Wii will surpass the combined sales of the entire Playstation family of consoles by 12/31/2015 Wii hardware sales will surpass the total hardware sales of the PS2 by 12/31/2010 Wii will have 50% marketshare or more by the end of 2008 (I was wrong!!  It was a little over 48% only)Wii will surpass 45 Million in lifetime sales by the end of 2008 (I was wrong!!  Nintendo Financials showed it fell slightly short of 45 million shipped by end of 2008)Wii will surpass 80 Million in lifetime sales by the end of 2009 (I was wrong!! Wii didn't even get to 70 Million)

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Alterego-X on 23 January 2010

Thank you, Captain Obvious.

Marketing: "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large."

 

Nintendo is successful on the market, because they use the secret science of marketing? Geez! 

You might one day even figure it out that the secret weapon of the best Olympic runners is RUNNING FRICKIN FAST!  

Or that the secret weapon of modern militaries is SHOOTING THE ENEMY! 

 

 

Of course they use marketing, but marketing process includes practically everything about being successful in business, from researching the audience, designing the product, and setting its price, to advertising, distributing, and supporting it.

Saying that Nintendo is "better at business, because it has better marketing than Microsoft/Sony", is like saying that "Nintendo is better at business because it is better at business than Microsoft/Sony".

 

The question is exactly HOW they do it.




killeryoshis on 23 January 2010

They spent about 200 million on advertising. In 2007. That's how the wii gained momentum with the combo of blockbuster hits+marketing= big sucess. This is why nintendo should do it again in 2010. It'll be 2008 all over again



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Sempuukyaku on 24 January 2010
Avinash_Tyagi said:
Sempuukyaku said:
Avinash_Tyagi said:
No, its not marketing, its the fact that the Wii is a new market disruption within gaming, Nintendo didn't have to invent motion controls, they just used it in an innovative manner with the right software which appealed to nonconsumers

Well, yeah it's disruption....but the disruption was SIGNIFICANTLY fueled by the brilliant product positioning (ie marketing) of the system. That is indisputable IMO.

Not really, unless you count word of mouth as Nintendo marketing, its actually consumers and the media that pushed the Wii, not Nintendo

Yes, but why do you think consumers and the media pushed the Wii? It was clearly because of how the Wii was positioned as a console that is accessible. family-friendly, and interactive via the motion controls. If the Wii was positioned as a hardcore gaming console with motion controls, would it have sold nearly as much? No.

 

Yes, consumers and the media fully embraced the Wii, but it was because of how well Nintendo positioned the Wii against the PS3 and Xbox360 that it was as successful as it was.



Snozzle on 24 January 2010

I didn't buy my Wii because of innovative marketing I bought it because of Wii Sports and the controller. My brother in-law had a system and my family played it and loved it we bought one as soon as we could find it. My Wii system sold 4 other Wii's its first year only because of people playing Sports and enjoying it. The Wii was able to expand into the non-gamer demographic because of its pickup and play controller. I have a PS2 but only two of my friends ever bothered to learn how to use a gamepad style controller everybody young and old has been able to master the Wiimote in a few short games.



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BrandonM on 24 January 2010

Nooooooooooooooooooooo ya don't say



Gaming make me feel GOOD!

Avinash_Tyagi on 24 January 2010
Sempuukyaku said:
Avinash_Tyagi said:
Sempuukyaku said:
Avinash_Tyagi said:
No, its not marketing, its the fact that the Wii is a new market disruption within gaming, Nintendo didn't have to invent motion controls, they just used it in an innovative manner with the right software which appealed to nonconsumers

Well, yeah it's disruption....but the disruption was SIGNIFICANTLY fueled by the brilliant product positioning (ie marketing) of the system. That is indisputable IMO.

Not really, unless you count word of mouth as Nintendo marketing, its actually consumers and the media that pushed the Wii, not Nintendo

Yes, but why do you think consumers and the media pushed the Wii? It was clearly because of how the Wii was positioned as a console that is accessible. family-friendly, and interactive via the motion controls. If the Wii was positioned as a hardcore gaming console with motion controls, would it have sold nearly as much? No.

 

Yes, consumers and the media fully embraced the Wii, but it was because of how well Nintendo positioned the Wii against the PS3 and Xbox360 that it was as successful as it was.

But that is disruption, not marketing, the Wii was designed to appeal to nonconsumers



 

Predictions:Sales of Wii Fit will surpass the combined sales of the Grand Theft Auto franchiseLifetime sales of Wii will surpass the combined sales of the entire Playstation family of consoles by 12/31/2015 Wii hardware sales will surpass the total hardware sales of the PS2 by 12/31/2010 Wii will have 50% marketshare or more by the end of 2008 (I was wrong!!  It was a little over 48% only)Wii will surpass 45 Million in lifetime sales by the end of 2008 (I was wrong!!  Nintendo Financials showed it fell slightly short of 45 million shipped by end of 2008)Wii will surpass 80 Million in lifetime sales by the end of 2009 (I was wrong!! Wii didn't even get to 70 Million)

Cobretti2 on 24 January 2010

nah their marketing is shit compared to Sony and Microsoft.

I say they got the motion controls right and its word of mouth. It is like AVATAR being in 3D it is something new and exciting and affordable for general public.



 

 

Moren on 24 January 2010

yeah, I totally agree



DrJay on 24 January 2010

We'll truly see the effects of marketing on a console this year. Natal will launch with significant marketing muscle backed by MS. If it becomes successful as the Wii, then marketing truly does make a big difference. Otherwise, we have to attribute the Wii's success to something more than just marketing.