MARKETING is the Main Secret Weapon of Nintendo's Wii Phenomenon

[Avinash_Tyagi]

Sempuukyaku said:

Avinash_Tyagi said:

Sempuukyaku said:

Avinash_Tyagi said:
No, its not marketing, its the fact that the Wii is a new market disruption within gaming, Nintendo didn't have to invent motion controls, they just used it in an innovative manner with the right software which appealed to nonconsumers

Well, yeah it's disruption....but the disruption was SIGNIFICANTLY fueled by the brilliant product positioning (ie marketing) of the system. That is indisputable IMO.

Not really, unless you count word of mouth as Nintendo marketing, its actually consumers and the media that pushed the Wii, not Nintendo

Yes, but why do you think consumers and the media pushed the Wii? It was clearly because of how the Wii was positioned as a console that is accessible. family-friendly, and interactive via the motion controls. If the Wii was positioned as a hardcore gaming console with motion controls, would it have sold nearly as much? No.

 

Yes, consumers and the media fully embraced the Wii, but it was because of how well Nintendo positioned the Wii against the PS3 and Xbox360 that it was as successful as it was.

But that is disruption, not marketing, the Wii was designed to appeal to nonconsumers