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Forums - Nintendo Discussion - MARKETING is the Main Secret Weapon of Nintendo's Wii Phenomenon

With the Wii being the less powerful of the current console competition and not necessarily the inventor of motion controls in video gaming but the improviser of it seems to have "marketing the system" as one of the main reasons to its success a side from great games and intuitive gameplay mechanics.



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Yep, that's the big whip they whip the competition with.

Nintendo never really invent something - that's not cheap to produce. They put together mainstream, affordable hardware.



In the wilderness we go alone with our new knowledge and strength.

they took motion controls, which already existed, but were expensive, hard to use, and niche, and made them an affordable, accesable, and main product.

and i thnik the wii's best marketing is the free word of mouth from people that own it or have played it before.



come try out the computer game i've been working on for my high school senior project, titled sling ball. http://vgchartz.com/forum/thread.php?id=76669&page=1

you can view a few screenshots from the game in my photo album here; http://www.vgchartz.com/photos/album.php?album=2312

yes, this is vonboy's alt account. i can't log into my original account, and i'm not sure if i will ever be able to.

Proud Member of the Official Yoshi Fan Club!.

Better yet dude:

1 - Motion controls
2 - iPod-esque design
3 - lower console/controller/games price
4 - SD like the majorty of TVs when it launched



 

 

 

 

 

No, its not marketing, its the fact that the Wii is a new market disruption within gaming, Nintendo didn't have to invent motion controls, they just used it in an innovative manner with the right software which appealed to nonconsumers



 

Predictions:Sales of Wii Fit will surpass the combined sales of the Grand Theft Auto franchiseLifetime sales of Wii will surpass the combined sales of the entire Playstation family of consoles by 12/31/2015 Wii hardware sales will surpass the total hardware sales of the PS2 by 12/31/2010 Wii will have 50% marketshare or more by the end of 2008 (I was wrong!!  It was a little over 48% only)Wii will surpass 45 Million in lifetime sales by the end of 2008 (I was wrong!!  Nintendo Financials showed it fell slightly short of 45 million shipped by end of 2008)Wii will surpass 80 Million in lifetime sales by the end of 2009 (I was wrong!! Wii didn't even get to 70 Million)

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It unfortunately is a weapon not everyone agrees to use.



Leatherhat on July 6th, 2012 3pm. Vita sales:"3 mil for COD 2 mil for AC. Maybe more. "  thehusbo on July 6th, 2012 5pm. Vita sales:"5 mil for COD 2.2 mil for AC."

vonboysp said:
they took motion controls, which already existed, but were expensive, hard to use, and niche, and made them an affordable, accesable, and main product.

and i thnik the wii's best marketing is the free word of mouth from people that own it or have played it before.

This pretty much sums it up.



Nintendo Network ID: Cheebee   3DS Code: 2320 - 6113 - 9046

 

Hardly the main secret weapon. It's important, but more along the lines of making the system well known among the Blue Ocean: it doesn't matter what else you do if nobody knows you're doing it.

This is what third parties on the Wii don't seem to get. A decent number of games that initially flopped commercially are only just now starting to get a second wind, because people who didn't dismiss them on sight as Wii games are finally getting the word out. That still won't make them million-sellers, but it drives the point home: you can recruit new gamers of all kinds, even fratcore, from the blue ocean. You just have to be willing to engage them.



Complexity is not depth. Machismo is not maturity. Obsession is not dedication. Tedium is not challenge. Support gaming: support the Wii.

Be the ultimate ninja! Play Billy Vs. SNAKEMAN today! Poisson Village welcomes new players.

What do I hate about modern gaming? I hate tedium replacing challenge, complexity replacing depth, and domination replacing entertainment. I hate the outsourcing of mechanics to physics textbooks, art direction to photocopiers, and story to cheap Hollywood screenwriters. I hate the confusion of obsession with dedication, style with substance, new with gimmicky, old with obsolete, new with evolutionary, and old with time-tested.
There is much to hate about modern gaming. That is why I support the Wii.

nintendonitis said:

With the Wii being the less powerful of the current console competition and not necessarily the inventor of motion controls in video gaming but the improviser of it seems to have "marketing the system" as one of the main reasons to its success a side from great games and intuitive gameplay mechanics.

If people were paying attention to what was hot in regards to generating casual player interest and new players, they saw it was simple controls and also motion control were where the action was at.  Guitar Heroes and other games, like Dance Dance Revolution generated interest.  Nintendo capitalize on that, with a focus on breaking down barriers and increasing interest of new players.  They then put in games people can releate to, and went ways no one expected.  They also target a good price point.  This is Blue Ocean, and it worked.

Not sure exactly what marketing Nintendo did. Did "We want to play" represent brilliance?  The Wii looks like fun, and that is what counted for lots of people.



Avinash_Tyagi said:
No, its not marketing, its the fact that the Wii is a new market disruption within gaming, Nintendo didn't have to invent motion controls, they just used it in an innovative manner with the right software which appealed to nonconsumers

Well, yeah it's disruption....but the disruption was SIGNIFICANTLY fueled by the brilliant product positioning (ie marketing) of the system. That is indisputable IMO.