MARKETING is the Main Secret Weapon of Nintendo's Wii Phenomenon

[Millennium]

Hardly the main secret weapon. It's important, but more along the lines of making the system well known among the Blue Ocean: it doesn't matter what else you do if nobody knows you're doing it.

This is what third parties on the Wii don't seem to get. A decent number of games that initially flopped commercially are only just now starting to get a second wind, because people who didn't dismiss them on sight as Wii games are finally getting the word out. That still won't make them million-sellers, but it drives the point home: you can recruit new gamers of all kinds, even fratcore, from the blue ocean. You just have to be willing to engage them.