| nintendonitis said: With the Wii being the less powerful of the current console competition and not necessarily the inventor of motion controls in video gaming but the improviser of it seems to have "marketing the system" as one of the main reasons to its success a side from great games and intuitive gameplay mechanics. |
If people were paying attention to what was hot in regards to generating casual player interest and new players, they saw it was simple controls and also motion control were where the action was at. Guitar Heroes and other games, like Dance Dance Revolution generated interest. Nintendo capitalize on that, with a focus on breaking down barriers and increasing interest of new players. They then put in games people can releate to, and went ways no one expected. They also target a good price point. This is Blue Ocean, and it worked.
Not sure exactly what marketing Nintendo did. Did "We want to play" represent brilliance? The Wii looks like fun, and that is what counted for lots of people.
