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Forums - Sony Discussion - Sony Ericsson loses $235 million in 4th quarter, 5% market share

famousringo on 22 January 2010
dharh said:
famousringo said:

Don't put too much stock in that graph. It's tracking ad requests recieved by AdMob, not actual usage or marketshare of mobile OSes. So it can give you an impression of where the market's going, but it may also be heavily biased towards certain platforms. iPhone and Android look way stronger here than they actually are, while RIM is heavily underrated.

It's also worth noting that AdMob just got bought up by Google.

That is true, and id want to see multiple sources to make a definitive claim that android and iphone are decimating the mobile OS market. However, all the momentum i've seen has been from android and iphone OS. None of my friends (all in the IT biz) care for RIM anymore. RIM is losing mindshare and momentum that I know for sure.

This page tracks web usage of various operating systems. It's a pretty good indicator and less prone to bias, IMO:

http://marketshare.hitslink.com/operating-system-market-share.aspx?qprid=8

I think that RIM represents a big chunk of that Java ME traffic, and not just that little Blackberry slice, but I'm not 100% clear on that. 0.03% just seems way too small for all the smartphones that RIM sells. RIM may not be exciting for us tech-heads, but they have good branding and promotions, cheap hardware, and a tight grip on business customers.

All the smartphone OSes have seen strong usage growth in the last year except WinMo, which is pretty much flat. It's still barely ahead of Android at this point, so Google's OS hasn't quite lived up to the hype just yet, despite all the mindshare amongst the tech-savvy.

AdMob's numbers were a good way to track where the money in the smartphone market is, it's just that now that they're owned by Google, you can expect them to start serving a disproportionate number of ads to Android, just as I expect Quattro will be serving more and more ads on iPhone.



"The worst part about these reviews is they are [subjective]--and their scores often depend on how drunk you got the media at a Street Fighter event."  — Mona Hamilton, Capcom Senior VP of Marketing
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dharh on 22 January 2010
famousringo said:
dharh said:
famousringo said:
 

Don't put too much stock in that graph. It's tracking ad requests recieved by AdMob, not actual usage or marketshare of mobile OSes. So it can give you an impression of where the market's going, but it may also be heavily biased towards certain platforms. iPhone and Android look way stronger here than they actually are, while RIM is heavily underrated.

It's also worth noting that AdMob just got bought up by Google.

That is true, and id want to see multiple sources to make a definitive claim that android and iphone are decimating the mobile OS market. However, all the momentum i've seen has been from android and iphone OS. None of my friends (all in the IT biz) care for RIM anymore. RIM is losing mindshare and momentum that I know for sure.

This page tracks web usage of various operating systems. It's a pretty good indicator and less prone to bias, IMO:

http://marketshare.hitslink.com/operating-system-market-share.aspx?qprid=8

I think that RIM represents a big chunk of that Java ME traffic, and not just that little Blackberry slice, but I'm not 100% clear on that. 0.03% just seems way too small for all the smartphones that RIM sells. RIM may not be exciting for us tech-heads, but they have good branding and promotions, cheap hardware, and a tight grip on business customers.

All the smartphone OSes have seen strong usage growth in the last year except WinMo, which is pretty much flat. It's still barely ahead of Android at this point, so Google's OS hasn't quite lived up to the hype just yet, despite all the mindshare amongst the tech-savvy.

AdMob's numbers were a good way to track where the money in the smartphone market is, it's just that now that they're owned by Google, you can expect them to start serving a disproportionate number of ads to Android, just as I expect Quattro will be serving more and more ads on iPhone.

If the site could show us mobile OSes without subscription it'd be a better chart, since we are talking about mobile OSes and this chart shows every OS. Id be interested in a real Java ME device breakdown but I know for a fact that Java ME includes alot of non-RIM devices. Having programmed in Java ME, traffic can be as innocuous as status updates for small weather devices and wouldn't be a real indicator that RIM dominates the mobile market.



A warrior keeps death on the mind from the moment of their first breath to the moment of their last.
Grimes on 22 January 2010

As far as the business end is concerned, Apple is the Nintendo of the cell phone world. It's making huge profits while the other companies are struggling. Every iPhone probably makes a couple hundred dollars of profit each. While a crappy prepay phone may make a dollar profit. Each is counted as a phone sale, but one iPhone sale can be as valuable as several hundred crappy phones.



Anyone can guess. It takes no effort to throw out lots of predictions and have some of them be correct. You are not and wiser or better for having your guesses be right. Even a blind man can hit the bullseye.

Pingu on 22 January 2010

what a well thought out argument

 

Anyway I kinda see now that it is relevant to videogames now (kinda), its a shame as I always liked sony-ericsson phones and I hope they bounce back but the iphone is pretty much unbeatable right now



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Xoj on 22 January 2010
Grimes said:
As far as the business end is concerned, Apple is the Nintendo of the cell phone world. It's making huge profits while the other companies are struggling. Every iPhone probably makes a couple hundred dollars of profit each. While a crappy prepay phone may make a dollar profit. Each is counted as a phone sale, but one iPhone sale can be as valuable as several hundred crappy phones.

actually it's nokia, with around 400 million phones sold each year 70-80% are smartphones.

they lost money last quarter but thats due siemens network, their phone division was profitable.



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Grimes on 22 January 2010
Xoj said:
Grimes said:
As far as the business end is concerned, Apple is the Nintendo of the cell phone world. It's making huge profits while the other companies are struggling. Every iPhone probably makes a couple hundred dollars of profit each. While a crappy prepay phone may make a dollar profit. Each is counted as a phone sale, but one iPhone sale can be as valuable as several hundred crappy phones.

actually it's nokia, with around 400 million phones sold each year 70-80% are smartphones.

they lost money last quarter but thats due siemens network, their phone division was profitable.

Profitable, but a 51% drop from the previous year. That is a massive decline in profitability. I would be the iPhone has a lot to do with it.



Anyone can guess. It takes no effort to throw out lots of predictions and have some of them be correct. You are not and wiser or better for having your guesses be right. Even a blind man can hit the bullseye.

Xoj on 22 January 2010
Grimes said:
Xoj said:
Grimes said:
As far as the business end is concerned, Apple is the Nintendo of the cell phone world. It's making huge profits while the other companies are struggling. Every iPhone probably makes a couple hundred dollars of profit each. While a crappy prepay phone may make a dollar profit. Each is counted as a phone sale, but one iPhone sale can be as valuable as several hundred crappy phones.

actually it's nokia, with around 400 million phones sold each year 70-80% are smartphones.

they lost money last quarter but thats due siemens network, their phone division was profitable.

Profitable, but a 51% drop from the previous year. That is a massive decline in profitability. I would be the iPhone has a lot to do with it.

if u didn't notice the whole world in a economy crisis, iphone it built cheaply and sell for alot more than it should.

 

it many european countries selling for 500-600$ and cos to make its less than 200$



Solid_Snake4RD on 22 January 2010
mrpapaye said:
Hi,

I could be wrong but i dont think Sony Ericsson is part of Sony.
It seems to me that it is an independant company created by both Sony and Ericsson.

Bye.

It is a joint venture of Sony so it is a part of Sony.



Grimes on 22 January 2010
Xoj said:
Grimes said:

Profitable, but a 51% drop from the previous year. That is a massive decline in profitability. I would be the iPhone has a lot to do with it.

if u didn't notice the whole world in a economy crisis, iphone it built cheaply and sell for alot more than it should.

 

it many european countries selling for 500-600$ and cos to make its less than 200$

And that's the point I was making. Apple is making more profit because it can. They are selling the iPhone for what they should, the price the market will bear.

 



Anyone can guess. It takes no effort to throw out lots of predictions and have some of them be correct. You are not and wiser or better for having your guesses be right. Even a blind man can hit the bullseye.

leo-j on 22 January 2010

Guys come on, don't complain, NJ5 has been posting these articles about SONY constantly ever since this generation began. There is nothing in the rules that contrict him from posting these articles.

If you believe he is trolling, he isn't he is simply posting factual data. Is he a hater for sony? Sure he may be, but we are all haters of something now aren't we?



 

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