Licensing is a separate cost from "console owner". Here is a list I found a while ago. I was wrong about a few things, but yes, about 10$ goes to sony/ms/nin, depending on the company and the title.
http://digg.com/gaming_news/Why_do_my_games_cost_so_much

Art/Design $15

Programming and Engineering $12

Retail $ 12

Console owner fee $7

Marketing $4

Market Development Fund $3

Manufacturing Costs, Packaging $3

Licensing $3

Publisher Profit $1

Distributor: $1

Corporate Costs: $.20

Hardware Development

Licensing is for licensing content in game, not console licensing, FYI.

yes, i should have mentioned that.

There is no way a retailer can survive on a 10% markup. Just isn't possible. If you've ever operated a retail business, you would know this.

Very good point.

I am sure this tax is already penciled in with the retail price so it is pased on to the consumer.

So if for example you are trying to arrive at a rough figure of what a developer makes from a game that sold 1m copies don't forget to minus the tax and that it varies.

It is something like

Retailer - $20
Console manufacturer - $15
Publisher - $20
Hardware/shipping - $5

- Developers don't get any profit from game sales, unless they self fund the project (and then they get the majority of the "publisher" revenue).