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Licensing is a separate cost from "console owner". Here is a list I found a while ago. I was wrong about a few things, but yes, about 10$ goes to sony/ms/nin, depending on the company and the title.
http://digg.com/gaming_news/Why_do_my_games_cost_so_much

Art/Design $15

Programming and Engineering $12

Retail $ 12

Console owner fee $7

Marketing $4

Market Development Fund $3

Manufacturing Costs, Packaging $3

Licensing $3

Publisher Profit $1

Distributor: $1

Corporate Costs: $.20

Hardware Development