A_C_E said:
And MS would make even more money on the 360 if they didn't drop the price. Revenue is important, and investors look at that which is the reason why MS would not cut the price after selling 30 million consoles in on year. Just look at how Nintendo profits off their hardware, it's crazy but you don't see them dropping the price because it wouldn't make business sense. Why drop the price if your console has the biggest attach rate and selling like gangbusters? |
Math would win. If you told me that giving away my console would create 2x as many customers and that each customer will make me $80 in royalties, then I would actually make more giving it away than selling it for $50.
Assuming you normally sell 100k consoles
100,000 X $50 = $5 mil + 100,000 x $80 = $13 million
200,000 x $0 = $0 + 200,000 x $80 = $16 million
As you can see, you actually made $3 more money giving the console away for free than selling it for $50 and that number will compound over time making you even more money.
It all depends but it can be done. Magazines, and websites have had this type of system for decades and it is succesful in some cases.








