coolbeans said:
Alby_da_Wolf said:
coolbeans said:
drkohler said:
coolbeans said:
Okay Sony, you guys already sold them to that retailer. Whether he sells them for less/or not is none of your concern. |
Duh.. I think there is a movie called "The Walmartization of America" or something similar that shows the effect of what happens to a town when a 3000lb Gorilla takes over and ruins all the small shops by undercutting prices until they are bancrupt. In Europe, we (used to?) have product price bindings which (were?) are intended to protect the small guy from being driven out of business by ruinous prices from said gorilla. So Sony (or any manufacturer still holding to those rules) will try to prevent any such large scale sales.
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That is such an bad comparison.........I truly don't know where to begin. MediaWorld=/= Wal Mart, Selling 5000 PS3's at a lower price will not force small businesses to go bankrupt, and Sony shouldn't need to get involved with this because if Europe has product price bindings they'll find a way to regulate MediaWorld's PS3 price for the future anyway.
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A single chain selling 5k in one day when total weekly sales for PS3 were around 20k in Italy the whole week ending 12 Dec is not a little amount, letting people think the offer lasts a lot longer than it could be possible given the stock, may damage other shops sales, common people doesn't know sales numbers, reading 5k available may make them think they'll find one at that price even after the first day and this will prevent them from searching elsewhere until they actually go to MediaWorld and find the offer is sold out.
And as I wrote in previous posts, MediaMarket makes it not easy to find local Media World and Saturn phone numbers.
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Okay sure, I'm not saying what MediaMarket is doing isn't fiscally foolish or using a play on words (because it seems like they are). I'm only saying Sony shouldn't be pissed for this store chain doing this since they've already sold their consoles to that retailer already. If MediaMarket wants to ask for trouble from an alotted sort of people whether it'd be the general customers or some type of fair-pricing regulators located wherever MediaMarket may be is that company's problem. Unless there's some kind of backlash at Sony for this (which I don't see how that's possible), I don't see the reason to be pissed at a retail chain.
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From what I understand both from Sony words and the situation itself, and it must be added that MediaWorld prints and distributes tens thousand leaflets in each major town where it's present, Sony fears that people that received the leaflet will refrain from buying a PS3 elsewhere until they go to MediaWorld and find the offer is sold out, then a share of them could refrain even after hoping for similar offers from other chains. Had MediaWorld had enough stock to satisfy the requests for all the duration of the offer, Sony could have been happy, I guess, as sales would have skyrocketed at MediaWorld expenses, but as things stand it fears they can only trouble the market.
BTW, some sources erroneously reported the undercost offer as ending on 31 Dec, it ends on 21 Dec actually, but then after it there are only 3 possible shopping days before Xmas, so the potential damage is only a little smaller.
Anyway, despite MediaWorld+Saturn being probably the biggest electronics and appliances resellers, they haven't on our market the strength Wal-Mart has in USA, so both positive or negative effects will have a smaller scale.
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