Sony pissed off at MediaWorld underpricing PS3

[Alby_da_Wolf]

coolbeans said:

drkohler said:

coolbeans said:
Okay Sony, you guys already sold them to that retailer. Whether he sells them for less/or not is none of your concern.

Duh.. I think there is a movie called "The Walmartization of America" or something similar that shows the effect of what happens to a town when a 3000lb Gorilla takes over and ruins all the small shops by undercutting prices until they are bancrupt. In Europe, we (used to?) have product price bindings  which (were?) are intended to protect the small guy from being driven out of business by ruinous prices from said gorilla. So Sony (or any manufacturer still holding to those rules) will try to prevent any such large scale sales.

That is such an bad comparison.........I truly don't know where to begin.  MediaWorld=/= Wal Mart,  Selling 5000 PS3's at a lower price will not force small businesses to go bankrupt,  and Sony shouldn't need to get involved with this because if Europe has product price bindings they'll find a way to regulate MediaWorld's PS3 price for the future anyway.

A single chain selling 5k in one day when total weekly sales for PS3 were around 20k in Italy the whole week ending 12 Dec is not a little amount, letting people think the offer lasts a lot longer than it could be possible given the stock, may damage other shops sales, common people doesn't know sales numbers, reading 5k available may make them think they'll find one at that price even after the first day and this will prevent them from searching elsewhere until they actually go to MediaWorld and find the offer is sold out.

And as I wrote in previous posts, MediaMarket makes it not easy to find local Media World and Saturn phone numbers.