UncleScrooge said:
What strikes me as odd is that everyone here (including Malstrom?) seems to think "moving upmarket" means using the very same product and let it do different things. No, it doesn't! Moving upmarket is caused by using new technology to support the new values you brought to the market. It does not mean keeping the same technology forever. What's way more important than the disruptive product is the values behind it! Two companies can use the same technology but put it into a new context of use. Somehow everybody assumes Nintendo will just "move upmarket" with the Wii. But they can't do that so easily. You can't just pump out two Zelda games and a Metroid and then they've "moved upmarket". Moving upmarket does not mean returning to the old values used by your competitor. You have to convert people to your new values. And that often happens by improving your technology or let your products be enhanced by using new technology and use it in the context of use you've envisioned for it. Context of use is very important here. When Christensen talks about these wars ending abruptly people go "yeah, when Nintendo releases XY game they do that because they're moving upmarket." But this is just the software. When Nintendo releases a new console that will be the moment for them to move upmarket. And if it works the console war will suddenly end. Not because all those "hardcore gamers" are buying the Wii now but because those people see the next Nintendo console and say: "I always thought this new kind of gaming was only for casual gamers! But it isn't, it is also for me!" And Sony can't stop that by adding motion controls. They have to adapt to the value change. I think Malstrom is actually doing a mistake, too. He's looking at a single console cycle and somehow acting like the whole thing would take place in just a single cycle. When the PS3 sold way worse than the PS2 Malstrom said "See? They say the market is fine. This is exactly what Christensen sai sd, they don't see they are in trouble!" But they did see the bad sales, it's just that no company goes out and says "yay, we're screwed! Stop buying our products!" And now he acts like PS3 sales didn't increase, even though they increased dramatically. Back in 2007-2008 the gaming press also did see the bad sales, why else did they publish so many "Nintendo is doomed!" articles. But right now, they see the numbers, theyee the Wii is not outselling the competition by that much anymore and they see the PS3 and Xbox360 are selling better than ever and they go: "This time the Wii is really doomed!" And this time they really think they're right - two years ago it was just wishful thinking. My point is: I think Malstrom was two years too early. Now is the time people really don't see it happening. They won't see it until all of a sudden Nintendo releases the 3DS and people are like "Hey wait. There's something wrong here..." They were so scared Nintendo would "move upmarket" with the Wii and now they feel so reliefed because Nintendo hasn't. And when the 3DS releases eeryone will go "Woah! Where did that one come from?" I really hope Nintendo is going for that direction. And I really hope Sony will realize it early. That would be the best business fight ever. |
Two problems. First, you do not see the importaince of software. The other is that PS3 sales haven't never been on high.
Nintendo's strangth is that they are a hardware and software company. This means they can design the hardware around desired software. The industry is nothing without software. You may think the Wii Remote is disruptive on it's own, but with out software to attrack a new market, then there will be no disruption. So Nintendo way to cut up market is going to be more software, namely software that utilizes the new values of the Wii. Think about this: Wii Fit is a disruptive product, but it doesn't focus on teh Wii Remote, but the balance board. This is disruption not using the Wii Remote. To say that the Wii as it is in 2010 can not move upmarket is to say no disruptive product can move upmarket. The reason the upper market refuses to use the Wii is becuase it is not good enough yet. This is why Motion Plus exist. MP makes the system better, and Nintendo can makr better software for these more demanding customers. The upper markets do not want gester based controllers or tilting the controller like a steering wheel, but they want to have the motion control to be 1:1. Zelda Wii is disruptive in that it uses the disruptive qualities in a new context. The Wii will move upmarket by providing the experiences these more demanding customer want, which is more precises motion controls in deeper games (not nessisarily games with big stories, graphics and cutscenes).
As far as the PS3 goes, it has never been on Nintendo's tail. In the US, the Wii has done leauges better then both the PS3 and 360 and it's software has always dominated the top 10. There was never an increase in demand for the system but an increase in quanity demanded, meaning new users didn't enter the market space, just those who were on the fence. So the "Wii is Doomed" was never justified.