Alby_da_Wolf said:
About DS: it caters for so many different tastes that it falls easily out of what are Malstrom tastes, theories and suggestions, still winning.
About HD cannibalization: the HD twins swap roles and fight for 2nd place, but they aren't totally disrupted. And I'd add does really Nintendo care about it? A good part of its strength is in being different, it invented a brand new market and got almost all for itself and it still gets the share of faithful users it had in the old market, that still exists.
About me being right or wrong, well, I'm curious too. 
About influence of price cut: to be sure about its weight, we should be able to isolate its effect from SW releases push to really tell it, will we ever be?
Anyway, these are my impressions on Malstrom, I am negatively biased against him, I can't deny it, it must partially come from my instinctive aversion to aggressive marketing (both of products and ideas).
|
I'm not entirely sold that the DS falls outside the theory, to be honest: he's stated that it's very much a Blue Ocean product, and he's emphatically said that it's not a disruptive one, so I'd say its performance falls into the model he's set out. Considering how it was really hitting its stride when he started writing, he'd be daft to ignore the DS! And in his defense, I don't think he has.
As for the cannibalization, I'd argue that they're being successfully disrupted as we speak. Remember that both Sony and Microsoft have either openly emulated the new values introduced by Nintendo (Sony's Wand, which is made by the same company who did the bulk of the work for the Wiimote) or have tried to disrupt the disruptor (Microsoft's Natal, which is attempting to introduce its own new values, and is rather openly targeted against the Wii).
Remember, disruption does not mean that your competitors lose all their business immediately; it means that the disruptor introduces new values which gradually swallow up the incumbent, until the latter has either vanished from the marketplace or has shrunk into a niche player. The process takes time, though; take a look at the examples that Christensen has found, and you'll notice that it take years, sometimes even decades, before the disruptor drives the incumbent out of the market entirely. Don't expect Sony and Microsoft to not do fairly well for themselves this generation. The old market, after all, is still there. The question a disruptor must ask is "for how much longer"?
Regarding the price cut, you're correct that it'd be best to eliminate all the variables. That is, however, impossible. I've given some data that I think strongly implies that it was the software that led the Wii to have a stellar November: the price cut gave it a noticeable, but only steady, bump, while the sales curve sharpens dramatically when NSMBWii released. This increase is greater than the increase in 2008. To me, this is strong evidence that it was software rather than a price cut that's responsible, a conclusion that is strengthened by my examination of Media-Create's weekly figures. I admit, though, that I could be wrong, since there are lots of factors that influence sales.
And finally, I'll admit that Malstrom can, and often does, rub me the wrong way as well. Still, I think he's worth listening to, as he has a unique viewpoint that I haven't seen expressed elsewhere. I won't hold it against you for despising the man, though!
@yushire:
I believe I see what you're getting at, even though I think you're being a touch unfair to the man in your portrayal. My reading of his analysis (...) is that he's being more nuanced than that. I admit, however, that he occasionally indulges in rants against certain titles, and hypocritical praise of others. For what it's worth, he's confessed to the former.