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UncleScrooge said:
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this is not how disuption works 
The 3DS can't disrupt the 3D TV business because TV's and the 3DS don't compete over the same audience. As I said the Movie player in the 3DS is to get distant customers not to stop people from buying TV's - or did the PSP compete with normal TVs? No it didn't But it can disrupt 3D gaming. You can only disrupt something if you are in the same market / try to sell to the same potential audience. This is like the iPod vs DS argument. The iPod can't disrupt the DS because it is primarily a music player And the 3DS can't disrupt 3DTV because we are talking about TV's and a gaming machine here which serve different pruposes.
Retreating upmarket has nothing to do with price at this point - the console is overshooting because so many games revolve around violence, the games are not family friendly and are complicated and highly competitive. This is why Sony is overshooting the market not because of the price (adults are able to throw out 300$ if they want to). Price is only an issue if it is really high. The PS2 sold buckloads at 300$ and the Wii at 250$. So the price isn't the big reason anymore. But I agree at 600$ they were surely overshooting most of the market.
And they are retreating upmarket they just introduced 3D play! This is like a textbook example of retreating upmarket, really You need to shell out like 10,000$ to play your games in 3D. Now this is a point where price really matters when we're talking overshooting here 
And 3D gaming is overshooting. You are a hardcore gamer, right? Do you have a 3D TV? See, that's overshooting Of course you can still play your PS3 without the need to buy a 3DTV. That's not the point. Christensen never argued that the incumbent would suddenly only sell to the highest tier in the market or anything. But Sony is so obviously moving upmarket I bet if you emailed Christensen about this he wouldn't have a doubt. In fact he already talked about Nintendo disrupting Sony.
See the thing here is that you are seeing things from a Sony perspective. This is exactly why disruption is so dangerous to a lot of businesses. They can't see it and when they move upmarket they think "they can't disrupt me here, harharhar". Precisely because you think they are save is why disruption is so dangerous 
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Yes, about disruption, I was nt precise, my thought could be more correctly expressed as "it won't disrupt home consoles or even just the sole 3D gaming on them for the reasons I listed, but instead it could not disrupt, but just heavily damage 3D TVs with glasses showing how much more comfortable glassesless is".
Anyhow, I'm moderately hardcore, but not a graphic whore, I'm a PC gamer, and I don't own either a PS3 or a 3D TV.
About overshooting: no, I don't agree, 3D is a totally optional additional feature for the user, it was implemented using the same GPU, without adding costs and users can just ignore it, the conditions for true overshooting aren't met.
About Sony, MS, Nintendo and disruption, IMVHO the necessary conditions Christensen lists for disruption to be possible aren't met anymore, because both MS and Sony don't find the new market unattractive anymore, to begin with, and also because since the beginning going upmarket wasn't easy and automatic for Nintendo, and the scarce success of hardcore games, except some Nintendo ones, on Wii shows it. 3DS can go upmarket in portables, but it doesn't offer the features needed in home consoles, even the most wonderful and affordable 3D won't trasform it in a home console replacement, and BTW Nintendo is the incumbent in portables, so it can innovate, not disrupt there.
All those logical sideways jumps and rolls to make 3DS fit in home consoles, and particularly Sony disruption aren't Christensen's but Malstrom's work.
But time will tell, we won't really know what 3DS can do to the market until its WW launch will be completed and its sales will go full steam. And disruption or not, if 3DS will finally manage to really launch 3D in the mass market, maximum respect for it, after more than 170 years of unsuccessful previous attempts by countless inventors and enterprises (including also a previous attempt by Nintendo itself
).