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Forums - Sony - Doing Great with PS3... faltering with PSP. What happened?

CGI-Quality said:
steverhcp02 said:
Sonys spread too thin. They have no direction still with the PSP. The reason the PS3 is rebounding is the price, and clear advertising. Sure the slogan is "everything" but the ads are funny, they show games, they show a movie, they show the PSN.

PSP commercials show college kids in threesomes and it costs more than a wii or 360 for the Go.

Just botched direction.

Oh and the DS is the commander of the handhelds.

As well thought out as this entire post is, this last sentence is all that needs to be said.

Well although I agree with that notion, Wii is also a monster and yet Sony is still showing it can compete there.  It's arguable that if the marketing and software and confidence push had not been put into the PS3 Slim (especially with that eventual Wii pricecut) that it would have gone the same way of the PSP Go. 

I'm not trying to get at that PS3 or PSP will ever overtake their market leaders.  I just want to try and figure out why they would try such aggressive moves in both markets and completely fail on one end for their own reason and then succeed with flying colors on the other side also by their own reasons.  Yes some maybe even a majority has to do with the situations of the markets, but shouldn't the mentality for both still have been the same?



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PSP Price , it needs to be cut, PSP games needs advertising, PSP Features needs advertising (seriously alot of people don't know that you can play online with the PSP)

also Piracy, its killing games.

they should have kevin do some marketing for psp and have a slogan like "Everything,Everywhere" or something.



Sony might be stretching themselves to thin with marketing their hardware relaunch (PS3 Slim) and the PSP model revision.

Also, the PSP was getting the majority of the attention for a while, and I personally was wondering when the PSTriple would start getting the bulk of the attention. This year, Sony was put into a position where they had to fight back for marketshare and profitability.

The PSP software nightmare was too much to handle anyways. They sold 50 million PSPs, and now it is their job to get the PS3 there.



Leatherhat on July 6th, 2012 3pm. Vita sales:"3 mil for COD 2 mil for AC. Maybe more. "  thehusbo on July 6th, 2012 5pm. Vita sales:"5 mil for COD 2.2 mil for AC."

Soriku said:

The PSP isn't even advertised as a game system, it's advertised as a media system. That's the problem. There are more capable media systems like the iPhone for example. The PS3 is like a media center too, but at least the media stuff it has like bluray is more important than the PSP's features especially in the face of more capable and popular systems as I said.

Then there are a lot of people who pirate games and the people who actually buy the games end up being a small amount, especially in the West but the situation is different in Japan.

The last reason is that many of its games aren't anything new and fresh like the DS - either something like a cheap PS2 game in most cases, or inferior versions of HD games. There are exceptions but not many.

There's a lot of things against it and that's a problem. For starters, next gen Sony should actually market it like a game system with media features like the DSi, not the other way around. Second, don't make it get inferior ports and don't make the games be like PS2 games - have more new IPs that are marketed right. Also find a way to reduce piracy - DD was a start but that turned out to be a complete failure with the PSP Go. Find some other way to combat piracy. Sony isn't really taking care of this like Nintendo or Microsoft are. Lastly, price it right.


Soriku...goto SONY and demand they put you in charge of PSP management, because you lliterally hit the hammer on the head with points...thats exactly what i meant about PSP's identity crisis

I agree with what you said on the PS3 but not on the PSP heres why:

PSP is really succesfull (55 M sold), not selling as much as the top competitor doesnt mean you dont have success. Its the DS that has more success then a handheld would normally has after all those years on the market. This gen Nintendo is showing us that the best way to sell consoles is to find a thing that appeal to casual gamers and kids (motion control, touch screen, price). Im not saying there is no hardcore games on DS or Wii but the reason it sells more than the others is because of a much larger audience. I really hope that Sony and Microsoft doesnt go that way to increase sales. Or at least if they go that way I hope they still release as much hardcore title. DS is a good example of having a large audience but also satisfying hardcore needs while Wii no comments...



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yeah, soriku endeth teh thread.

they just need PSP2



All the signs on the Go point towards a massive experiment.

-expensive (an awesome piece of equipment, I love mine)
-new form of distribution (100% digital...its new for them)
-almost no advertising to speak of (less money spent on the system)
-no way to move you old library over (atleast not yet)

Im sure they are turning a very nice profit on each Go sold, as well as each 3k. Since they are the first major hand-held contender to Nintendo, Id say they are doing really well. To me, the Go symbolizes a massive lab experiement. Lets see what we can do with all these different things, at a low cost to us (almost no advertising), so we know what our best course of action is for the future (of the hand-held gaming device). Hats off to the scientists inside that massive corporation.

PSPGo is the mouse.  Lets change it in all these different ways and let it loose on the world...and see what happens.



Euphoria14 said:
leo-j said:
Euphoria14 said:
I could be wrong, but I have thought for quite a while now that $169.99 was much too expensive.

It should be priced around the DSL, $129.99.

With all the things the PSP does.. $129? Really?

It launched at $250 in March 2005.

Yeah the DS launched at around $160 long ago as well but it's sales allow it to keep the price above $100.

 

PSP still hasn't even hit the DS launch price after amost 5 years.

That is irrlelvent to what I said.. the PSP offers so many features that it makes most mobile handhelds that claim to be multimedia hubs look like childs play.

If you look at what the PSP offers, $169 can even be considered a steal. Though sadly, the consumer market doesn't see that. So I agree when it comes to the demand scale, it needs to drop to $139, and the PSP GO needs to drop to $199 or less, so that the PSP starts selling some good numbers.

Although at its current price, every PSP sold is great money to sony, and a PSP GO at $249 is like profit heaven for sony, selling like 50K of those a week may seem crappy, but 40-50k translates to huge profits.. especially if they make up to $100 of each. I expect that when the PS3 at $299 becomes profitable, they will cut the PSP's price.



 

mM

Alright so I'll take it that we all understand why that of the PSP Go, or even PSP, is not doing better levels. But that's the exact point. WE COMPLETELY understood from the beginning that PSP Go wasn't going to fair well and really was a bad idea. We could see this coming a mile away. If we knew it then Sony knew it.

So this gets to the point of what I'm trying to make. if you know you have a bad idea or a tough sale, you either do 2 things. One, you trash the idea. Second, you have a huge marketing push to try and justify the product, show confidence in the product, and really show off the features of the system. What did Sony do? NONE OF THIS with the PSP. But at the same time, they did the exact opposite for PS3. Remember a $300 PS3 is still a hard sell in comparison to the competition. That is what I'm asking. Why the difference between the two in mentality and considering they didn't do either of the two things with the PSP GO, why did they release it, what did they hope to accomplish, and how is showing lack of confidence in your product indicative of a long term competitor in the market?



Well.....it is a great device. Unfortunately (as previously indicated) price coupled with poor software sales have slowed/halted it's success.